The General Office of the State Council recently issued “Opinions on Unleashing Sports Consumption Potential and Further Promoting the High-Quality Development of the Sports Industry”. The “Opinion” proposes to promote the upgrading of sporting goods. Research and formulate implementation plans to promote the high-quality development of the sports equipment manufacturing industry. Focus on the needs of competitive sports, step up sports science and technology research and transformation efforts, give full play to the guiding role of major special funds and major science and technology projects, organize industry-academia research and use collaborative research, and develop a batch of equipment for athletes' competition, training, testing, and rehabilitation. Sports enterprises are encouraged to cooperate with universities and scientific research institutions to build innovative sporting goods research and development centers, strengthen basic cutting-edge and key technical research, and develop more sporting goods that meet the individual needs of the masses. Strengthen quality support and standard guidance, and increase the supply of sporting goods standards. Deeply implement the “Three Products” campaign for consumer goods and support the listing of eligible sporting goods as famous consumer products in China. Promote the improvement of product quality and create domestic “trendy brands” and “trendy products”. Support the opening of the first sporting goods store and host first launch and debut events.

The General Office of the State Council recently issued “Opinions on Unleashing Sports Consumption Potential and Further Promoting the High-Quality Development of the Sports Industry”. The “Opinion” proposes to promote the upgrading of sporting goods. Research and formulate implementation plans to promote the high-quality development of the sports equipment manufacturing industry. Focus on the needs of competitive sports, step up sports science and technology research and transformation efforts, give full play to the guiding role of major special funds and major science and technology projects, organize industry-academia research and use collaborative research, and develop a batch of equipment for athletes' competition, training, testing, and rehabilitation. Sports enterprises are encouraged to cooperate with universities and scientific research institutions to build innovative sporting goods research and development centers, strengthen basic cutting-edge and key technical research, and develop more sporting goods that meet the individual needs of the masses. Strengthen quality support and standard guidance, and increase the supply of sporting goods standards. Deeply implement the “Three Products” campaign for consumer goods and support the listing of eligible sporting goods as famous consumer products in China. Promote the improvement of product quality and create domestic “trendy brands” and “trendy products”. Support the opening of the first sporting goods store and host first launch and debut events.