IDC: China's tablet market shipments in the second quarter were 8.32 million units, up 15.6% year-on-year

The Zhitong Finance App learned that recently, the International Data Corporation (IDC) released the “China Tablet Market Quarterly Tracking Report for the Second Quarter of 2025”. According to IDC data, the Chinese tablet market shipped 8.32 million units in the second quarter of 2025, an increase of 15.6% over the previous year. Among them, the consumer market continued the popularity of “state subsidies” with new products and big promotions, and shipments increased 16.7% year on year; commercial market demand has yet to recover, but inventory digestion has brought shipping opportunities, and the market size increased slightly by 3% year on year.

The performance of the Chinese tablet market in the second quarter of 2025 is as follows:

HUAWEI

Huawei continues to rank first in the market share. Although no new products were released this quarter, it has stabilized its leading position with mature product performance, continuously upgraded software ecosystem, strong brand influence, and perfect channel system. In the consumer market, the existing product line maintains high user stickiness, and the MatePad Air 12, MatePad 11.5S, and MatePad 11.5 2024 maintain a dominant position in the mainstream size and price segment; in the commercial market, Huawei continues to lead the market share number one, while increasing resource investment in the education market.

Apple

Apple ranks second in market share. The iPad 11, iPad Air, and iPad mini series products continue to show year-on-year growth in Apple tablet shipments under the double impetus of the “618 Big Promotion” and the “National Subsidy” policy. Among them, with its balanced performance and price advantage after subsidies, the iPad 11 became the main model driving shipment growth; the iPad Air and iPad mini also further stimulated the purchase of devices by middle and high-end consumers at more attractive prices in the “big promotion”.

millet

Xiaomi ranked third in market share, and released a number of new products this quarter to further improve the product line layout. In the high-end market, the Xiaomi Pad 7 Ultra and the Xiaomi Tablet 7S Pro are equipped with their first self-developed chip, improving product performance and brand premium capabilities. Among them, the Tablet 7 Ultra also helped Xiaomi explore the market of 5,000 yuan or more; in market segments, the Redmi K Pad entered the small-screen flagship circuit, successfully attracted those in demand for small-sized tablets, filling gaps in the product line while promoting a steady increase in overall Xiaomi shipments.

glory

Honor ranked fourth in the market and achieved shipment growth by relying on product cost performance advantages. Although entry-level products still account for a large share of shipments this quarter, Honor has successively released two new tablet GT and tablet 10, which have enhanced the product's market appeal through measures such as cost optimization, improved configuration, and rich scenarios. At the same time, it has extended its cost performance strategy to the mainstream price range, covering a wider range of market needs.

LENOVO

Lenovo ranked fifth in market share, and its product matrix continued to be rich this quarter. Among them, the new product saver Y700 fourth generation tablet consolidated Lenovo's leading edge in the Android small screen flagship market with software and hardware upgrades; the Xiaoxin series continued the cost performance route. As Lenovo's core shipping model, this product iteration effectively drove overall growth; in addition, the expansion of the secondary brand Laiku Tablet effectively covered price-sensitive consumers and further improved Lenovo's product matrix.