WEBULL

Will the FlexFactor Bra Launch Reinforce Victoria’s Secret’s (VSCO) Focus on Innovation and Consumer Appeal?

Simply Wall St · 08/05 20:23
  • On July 23, 2025, Victoria’s Secret launched the Body by Victoria FlexFactor Lightly Lined Plunge Demi Bra, the latest addition to its top-selling Body by Victoria collection, with the innovative design featuring wireless comfort and flexible support via advanced bra technology.
  • This expansion of the brand’s number one collection, with one bra sold every 5 seconds and thousands of top reviews, underscores Victoria’s Secret’s continued emphasis on product innovation and consumer-focused design.
  • We'll explore how the launch of the FlexFactor Bra, with its advanced comfort features, could shape Victoria's Secret's investment narrative.

AI is about to change healthcare. These 26 stocks are working on everything from early diagnostics to drug discovery. The best part - they are all under $10b in market cap - there's still time to get in early.

Victoria's Secret Investment Narrative Recap

For Victoria’s Secret shareholders, the core belief hinges on the brand’s ability to successfully drive product innovation in its intimates category while maintaining profitable growth. The recent launch of the FlexFactor Bra underscores ongoing efforts to stay relevant with consumers, but the immediate impact on short-term revenue or the primary risk, underperformance in the brand’s core categories, appears limited, as a single product launch alone may not shift broader market trends or overcome macroeconomic headwinds.

Among recent announcements, the company’s Q1 2025 earnings report stands out. Although it showed an improved net loss over the prior year, sales were slightly down, reflecting the ongoing challenge of achieving sustained revenue growth even as new products are introduced. Investors monitoring catalysts like increased profitability from innovation may weigh these results against expectations in the coming quarters.

By contrast, investors should remain alert to how a reduction in promotional activity could impact Victoria’s Secret’s sales consistency...

Read the full narrative on Victoria's Secret (it's free!)

Victoria's Secret's narrative projects $6.5 billion revenue and $157.6 million earnings by 2028. This requires 1.3% yearly revenue growth and a $9.4 million decrease in earnings from $167.0 million.

Uncover how Victoria's Secret's forecasts yield a $22.55 fair value, a 10% upside to its current price.

Exploring Other Perspectives

VSCO Community Fair Values as at Aug 2025
VSCO Community Fair Values as at Aug 2025

Five community members on Simply Wall St set fair values for Victoria’s Secret between US$20.79 and US$33.85 per share. With opinions ranging widely, shifting consumer confidence and brand positioning remain key themes for future performance, see how your view aligns with this breadth of market opinion.

Explore 5 other fair value estimates on Victoria's Secret - why the stock might be worth just $20.79!

Build Your Own Victoria's Secret Narrative

Disagree with existing narratives? Create your own in under 3 minutes - extraordinary investment returns rarely come from following the herd.

Contemplating Other Strategies?

Markets shift fast. These stocks won't stay hidden for long. Get the list while it matters:

This article by Simply Wall St is general in nature. We provide commentary based on historical data and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your financial situation. We aim to bring you long-term focused analysis driven by fundamental data. Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material. Simply Wall St has no position in any stocks mentioned.