Extraordinary Brands Acquires CycleBar And Rumble From Xponential Fitness; Terms Undisclosed

Benzinga · 08/04/2025 15:28

Strategic Acquisition Adds Leading Cycling & Boxing Brands to Portfolio, Empowering Franchisees with Shared Services & Operational Excellence

CHARLOTTESVILLE, Va., Aug. 4, 2025 /PRNewswire/ -- Extraordinary Brands, a leading health and wellness franchisor dedicated to helping entrepreneurs build, scale, and thrive in the boutique fitness industry, has announced the acquisition of two high-profile fitness brands, CycleBar and Rumble, from Xponential Fitness (NYSE:XPOF). With this move, Extraordinary Brands now owns and operates four distinct and in-demand modalities: cycling, boxing, rowing, and barre.

Looking Ahead

In the coming months, Extraordinary Brands will work closely with franchisees to reduce fixed overhead, build cohesive brand strategy, and optimize programming to strengthen the member experience. With a 2026 vision already in the works, the company is focused on building sustainable, long-term success for every brand in its portfolio.

With these strategic additions, Extraordinary Brands solidifies its position as the premier partner for fitness entrepreneurs across the U.S. and sets the stage for the next chapter in boutique wellness franchising.