Baskin-Robbins® is making it easier than ever to celebrate life’s sweet moments, big, small, or completely spontaneous, with the debut of Cake in a Box, a new lineup of indulgent, layered ice cream cakes designed for convenience, sharing, and any occasion. Whether you’re headed to a party, pulling together a last-minute celebration, or just feel like treating yourself to ice cream cake (because why not?), Cake in a Box is ready to go when you are.
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Cake in a Box is available in two delicious flavors, Cookie Crave and M&M’S® with Cookie Dough, this sweet treat is easy to slice, serve & re-seal.
Available nationwide starting August 1, Cake in a Box delivers everything you love about ice cream cake: layers of cake, ice cream, toppings and whipped topping all packed in a resealable box that travels well, stores easily, and makes it easy to slice, serve, save, and enjoy again.
Cake in a Box makes it easy to celebrate on the fly, you can pre-order in the Baskin-Robbins App for pickup in as little as 15 minutes or get it delivered through your preferred third-party food delivery app. Whether you’re sending a sweet surprise to someone across the country or adding something special to your day, it’s perfect for those “oh no, I forgot!” moments or just whenever the ice cream cake craving strikes.
To mark the introduction of a brand-new cake line, Baskin-Robbins is launching not one, but two crave-worthy Cake in a Box creations:
- M&M’S® with Cookie Dough: Layers of confetti cake and Chocolate Chip Cookie Dough ice cream loaded with M&M’S® milk chocolate candies and chunks of cookie dough; all topped with fluffy whipped frosting and a rich fudge drizzle.
- Cookie Crave: A chocolate lover’s dream with layers of chocolate cake and OREO® Cookies ‘n Cream ice cream, packed with cookie dough and crushed OREO® pieces, then finished with whipped frosting and a generous drizzle of fudge.
“Cake in a Box is our fresh take on ice cream cake,” said Nicole Boutwell, Vice President of Brand Marketing & Culinary at Baskin-Robbins. “It delivers on flavor, convenience, and portability. When this box shows up, the celebration officially starts!”
Whether celebrating sweet moments big or small, Cake in a Box is the perfect shareable treat, made to enjoy with friends and family. Pre-order Cake in a Box in the BR App for pickup or order for delivery through your preferred food delivery app, and get ready to open, slice, close, save and repeat. Cake in a Box will be available for $29.99 for a limited time.*
Also arriving August 1 is the new Flavor of the Month, M&M’S® Monster Cookie, a sweet and salty scoop that brings the cookie jar to your cone. This brown sugar ice cream is jam-packed with M&M’S® MINIS milk chocolate candies, cookie dough pieces, and peanut butter cookie swirls for a rich, gooey, crunchy bite that tastes just like an oven-fresh cookie. It’s also available as a shake if you prefer to sip your sweets.
To learn more about Baskin-Robbins’ premium ice cream flavors, beverages and frozen desserts, visit www.BaskinRobbins.com, download the BR App, and follow along on Instagram, TikTok, Twitter and Facebook.
*Cake in a Box will be available for $29.99 from August 1 through September 30 nationwide, with pricing varying by location thereafter.
About Baskin-Robbins
Baskin-Robbins, founded in 1945, is the world’s largest chain of ice cream specialty shops, with more than 7,800 retail shops in 36 global markets. Baskin-Robbins is part of the Inspire Brands family of restaurants. For more information, visit BaskinRobbins.com and InspireBrands.com.
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