Frankies Bikinis Drives Growth, Speed and Innovation with Centric Software

Los Angeles-based fashion brand expands collections and cuts errors with Centric PLM

CAMPBELL, Calif., July 25, 2025 /PRNewswire/ -- Centric Software^® is pleased to announce the success of long-time customer Frankies Bikinis, a Los Angeles-based swim and lifestyle brand known for bold design and high-profile collaborations.

Since implementing Centric PLM™ in 2020, the brand has accelerated launches, grown product lines and achieved near-zero production errors. Centric Software provides the most innovative enterprise solutions to plan, design, develop, source, buy, make, price, allocate, sell and replenish products such as fashion, luxury, footwear, outdoor, home and related goods like cosmetics & personal care as well as multi-category retail to achieve strategic and operational digital transformation goals.  

Founded in 2012, Frankies Bikinis built a loyal following for its trend-setting swimwear. Today, the brand offers a wide range of products including fully fashioned knits, dresses and accessories and has expanded into retail with six stores planned by year-end.

Before Centric PLM, Frankies relied on spreadsheets to manage design and product development. As the business scaled and product complexity grew, visibility and accuracy became critical challenges. "When I started, it was one person building tech packs in Excel," says Andy, Director of Design and Development. "Centric PLM has completely changed the way we work."

With Centric PLM, Frankies Bikinis digitalized and streamlined its end-to-end product development process. They've shifted from being predominantly swim-focused to now offering an assortment where apparel makes up more than 50% of styles. At the same time, swim SKUs have grown by 15% seasonally. Production errors have dropped to nearly zero and product development roles have been consolidated to support faster collaboration across internal teams and external partners.

Frankies also manages its high-profile collaborations with Centric PLM. For its Bella Hadid capsule, the team tracked custom hardware, approvals and artwork through the system. The Victoria's Secret PINK partnership runs on a parallel Centric PLM setup, enabling brand-to-brand synergy.

"We move fast, we change things constantly and Centric PLM gives us the flexibility to grow without losing track of anything," Andy says. "Every style is different and Centric PLM lets us build out the nuance while staying aligned." As Frankies prepares to onboard its technical design team, Centric PLM will extend to grading, fit tracking and full pattern visibility—further supporting the brand's rapid growth and creative agility.

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About Frankies Bikinis

Frankies Bikinis is a women's fashion brand specializing in swimwear, apparel and accessories. Launched in Malibu and embraced globally, the brand is known for playful bold designs and strong e-commerce and retail presence.

Centric Software^® (www.centricsoftware.com) 

From its headquarters in Silicon Valley, Centric Software provides an innovative and AI-enabled product concept-to-commercialization platform for retailers, brands and manufacturers of all sizes. As experts in fashion, luxury, footwear, outdoor, home, cosmetics & personal care as well as multi-category retail, Centric Software delivers best-of-breed solutions to plan, design, develop, source, comply, buy, make, price, allocate, market, sell and replenish products.

• Centric PLM™, the leading PLM solution for fashion, outdoor, footwear and private label, optimizes product execution from ideation to development, sourcing and manufacture, realizing up to 50% improvement in productivity and a 60% decrease in time to market.
• Centric Planning™ is an innovative, cloud-native, AI solution delivering end-to-end planning capabilities to maximize retail and wholesale business performance, including SKU optimization, resulting in an up to 110% increase in margins.
• Centric Pricing & Inventory™ leverages AI to drive margins and boost revenues by up to 18% via price and inventory optimization from pre-season to in-season to season completion.
• Centric Market Intelligence™ is an AI-driven platform delivering insights into consumer trends, competitor offers and pricing to boost competitivity and get closer to the consumer, with an up to 12% increase in average initial price point.
• Centric Visual Boards™ pivot actionable data in a visual-first orientation to ensure robust, consumer-right assortments and product offers, dramatically decreasing assortment development cycle time.
• Centric PXM™, AI-powered product experience management (PXM) encompasses PIM, DAM, content syndication and digital shelf analytics (DSA) to optimize the product commercialization lifecycle resulting in a transformed brand experience. Increase sales channels, boost sell through and drive margins.

Centric Software's market-driven solutions have the highest user adoption rate, customer satisfaction rate and fastest time to value in the industry. Centric Software has received multiple industry awards and recognition, appearing regularly in world-leading analyst reports and research.

Centric Software is a subsidiary of Dassault Systèmes (Euronext Paris: #13065, DSY.PA), the world leader in 3D design software, 3D digital mock-up and PLM solutions.

Centric Software is a registered trademark of Centric Software, Inc. in the US and other countries. Centric PLM, Centric Planning, Centric Pricing & Inventory, Centric Market Intelligence, Centric Visual Boards and Centric PXM are trademarks of Centric Software, Inc. All third-party trademarks are trademarks of their respective owners.

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SOURCE Centric Software