Well-known consumer intelligence data company Nielsen IQ (NIQ.US) has an IPO price of $21 and plummeted nearly 10% on the first day of listing

The Zhitong Finance App learned that Nielsen IQ (NIQ.US), the world's leading consumer goods and services market research agency, announced that it has raised a total of 1.1 billion US dollars by issuing 50 million shares, each with a price of 21 US dollars (in the range of 20 US dollars to 24 US dollars). The stock was listed on the US stock market on Wednesday and plummeted 9.48% on the same day.

NielsenIQ is a leading global consumer intelligence company with a comprehensive and integrated ecosystem, “The NIQ Ecosystem” (The NIQ Ecosystem), which combines proprietary data, cutting-edge technology, human intelligence, and advanced software applications and analytical solutions. Relying on a unified artificial intelligence/machine learning-driven technology platform, the company integrates global consumer shopping data to generate reference data and metadata to provide users with global and omni-channel consumer shopping behavior insights.

As of December 31, 2024, NielsenIQ's business covers more than 90 countries, covering about 85% of the world's population, more than half of global GDP, and more than 7.2 trillion US dollars in global consumption expenditure.

The history of NielsenIQ can be traced back to 1923. In the 12 months ending March 31, 2025, the company's revenue reached US$4 billion. The company plans to list on the New York Stock Exchange under the ticker symbol “NIQ.”

The joint bookkeepers of this IPO include J.P. Morgan Chase, Bank of America Securities, UBS Investment Bank, Barclays, Royal Bank of Canada Capital Markets, Citibank, Wells Fargo Securities, BNP Paribas, Deutsche Bank, Bank of Montreal Capital Markets and KKR.