Since it was officially announced that it was open to join in March last year, hot pot leader Haidilao has promoted the franchise business in a low-key manner. By the end of 2024, Haidilao had completed the launch of 13 franchise stores, including 10 self-operated franchisees and 3 newly opened franchisees. Judging from the data, the implementation progress of Haidilao's franchise strategy is not very fast. Recently, the reporter interviewed Zhou Zhaocheng, vice chairman of the board of directors of Haidilao, to explain the logic behind Haidilao's franchise business and his judgment on industry trends. Zhou Zhaocheng revealed that since opening up the franchise, Haidilao has received more than 20,000 applications. The company's screening criteria for franchisees are extremely strict, and financial resources are not the only threshold. Haidilao uses a “strong hosting” model for franchising, with a management service team stationed at the headquarters leading the entire operation to ensure that the franchise stores are consistent with direct-run store standards in key aspects such as quality control and supply chain. He said that drawing on the mature experience of the international restaurant chain industry, Haidilao has clearly adopted joining as a long-term development direction. In the future, it will also take the opportunity to extend the franchise model to a second brand and continue to explore large-scale expansion paths.

Since it was officially announced that it was open to join in March last year, hot pot leader Haidilao has promoted the franchise business in a low-key manner. By the end of 2024, Haidilao had completed the launch of 13 franchise stores, including 10 self-operated franchisees and 3 newly opened franchisees. Judging from the data, the implementation progress of Haidilao's franchise strategy is not very fast. Recently, the reporter interviewed Zhou Zhaocheng, vice chairman of the board of directors of Haidilao, to explain the logic behind Haidilao's franchise business and his judgment on industry trends. Zhou Zhaocheng revealed that since opening up the franchise, Haidilao has received more than 20,000 applications. The company's screening criteria for franchisees are extremely strict, and financial resources are not the only threshold. Haidilao uses a “strong hosting” model for franchising, with a management service team stationed at the headquarters leading the entire operation to ensure that the franchise stores are consistent with direct-run store standards in key aspects such as quality control and supply chain. He said that drawing on the mature experience of the international restaurant chain industry, Haidilao has clearly adopted joining as a long-term development direction. In the future, it will also take the opportunity to extend the franchise model to a second brand and continue to explore large-scale expansion paths.