SEGG Media Announces Its First Official Football League Partnership In The Indian Subcontinent Through A Five-Year Commercial Agreement With The Super League Kerala, Valued At More Than $11.6M

DUBAI, United Arab Emirates, July 17, 2025 (GLOBE NEWSWIRE) -- SEGG Media Corporation (NASDAQ:SEGG, LTRYW))) ("SEGG Media" or the "Company"), a leading technology company transforming the global intersection of sports, entertainment and gaming today announced its first official football league partnership in the Indian subcontinent through a five-year commercial agreement with the Super League Kerala ("SLK"), valued at more than $11.6 million.

The signing ceremony took place today at the offices of Nook Holdings in One JLT, Dubai, marking the first live football rights acquisition for the Company's flagship Sports.com super app.

The agreement establishes SEGG Media and Sports.com as the exclusive global commercial and broadcast partner for SLK, encompassing:

• Exclusive international streaming rights across all territories;
• Integrated gaming and fan engagement products;
• Global sponsorship and brand activation rights; and
• Distribution focus across the Indian subcontinent and MENA, especially targeting the vast Keralite diaspora in the Middle East, North America, and Europe

Season 1 of the Super League Kerala drew nearly 13 million viewers, with Season 2 aiming for a 25% increase in audience reach through Sports.com's streaming platform and targeted media activation strategy. The Company plans to monetize the deal through a combination of subscription, advertising, and licensing revenue, with rollout beginning immediately ahead of the upcoming season.

"This is more than a sports rights deal — it's a powerful validation of the Sports.com strategy," said Matthew McGahan, CEO and President of SEGG Media. "To enter the Indian market through Kerala — a state with an electrifying football culture and millions of global fans — gives us a high-growth, cash-yielding product to launch the Sports.com super app with force."

Attending today's ceremonial signing at Nook One JLT in Dubai were:

• Matthew McGahan, CEO & President of SEGG Media
• Marc Bircham, Director of SEGG Media and Head of Acquisitions at Sports.com, a division of SEGG Media
• Tim Scoffham, CEO of Sports.com Media and Lottery.com International
• Mathew Joseph, Director & CEO, Super League Kerala
• Firoz Meeran, Director, Super League Kerala
• Paul Roy, CEO of GXR

"Today marks a milestone," said Marc Bircham. "It's the first of many league partnerships that will power Sports.com across India, Asia, and MENA. We're proud to partner with such a progressive and fast-growing league in SLK."

"We've built Sports.com to become the global home of sport, and this is the first piece of live IP that starts to prove it," added Tim Scoffham. "India is an important territory for us, and this is just the beginning."

"With Sports.com, SLK is now moving to a next-generation fan platform that combines cutting-edge gaming and fan engagement with world-class streaming," said Mathew Joseph, Director & CEO of Super League Kerala.

"From Kerala to the world — this historic partnership makes SLK a truly global property," added Firoz Meeran, Director of Super League Kerala.

The partnership will allow SEGG Media to deliver a tiered subscription model through the Sports.com super app, enabling fans to engage with SLK matches in multiple languages, backed by real-time stats, fantasy integration, and on-demand replays. The deal also includes commercial inventory for local and global sponsors, creating a scalable advertising engine tied to viewership growth.

About Super League Kerala (SLK)