Shiteng Holdings (02562) and China Post Hong Kong join forces to expand an artificial intelligence-driven digital commerce platform and trade ecosystem connecting China and Southeast Asia

Zhitong Finance App News, Shiteng Holdings (02562) announced that Synagie Pte, a leading artificial intelligence (AI) digital trading platform in Southeast Asia, is wholly owned by the company. Ltd. (Synagie) today announced a strategic partnership with China Post Hong Kong Limited (China Post Hong Kong). The two sides will jointly build an integrated artificial intelligence-driven digital commerce platform and trade ecosystem to provide seamless automated solutions for Chinese brands entering the Southeast Asian market.

The strategic cooperation will focus on four core pillars: internationalization of Chinese brands, global logistics integration, cross-border e-commerce channel empowerment, and trade and business intelligence driven by artificial intelligence and big data. The two sides will work together to promote bilateral trade between mainland China, Hong Kong and Southeast Asia, while addressing challenges such as fragmented regional supply chains, high fulfillment costs, and diversified consumer preferences.

Empower the “Belt and Road” digital trade pattern and accelerate the implementation of the “Top 100 Chinese Overseas Brands” plan

With the gradual release of the demographic dividend in Southeast Asia, economic growth accelerates, and digital infrastructure improves rapidly, the region is rapidly becoming one of the world's most dynamic e-commerce and digital economy hubs. According to forecasts, the region's e-commerce market is expected to exceed US$195 billion by 2025, with an annual growth rate of more than 20%, making it the fastest growing digital trading market in the world. In this context, building an efficient and interoperable cross-border logistics and digital operation framework is essential to promote bilateral trade between China and Southeast Asia.

The partnership also supports the “China Top 100 Overseas Brands” program, which is being jointly promoted by China and Singapore as part of the China-Singapore Cross-border Digital Innovation Drive (2025) (2025)). The plan aims to promote the globalization of Chinese brands, establish a data-driven trade system, and promote cross-border innovation through regional digital cooperation. With strong cross-border logistics and AI-driven trade infrastructure, the collaboration between Synagie and China Post Hong Kong will provide scalable and efficient support for the top 100 Chinese overseas brands participating in the program, thereby accelerating digital integration between China and Southeast Asia and shaping a new era of borderless trade.

The main pillar of cooperation: building an AI+ logistics cross-border ecosystem

1. Internationalization and market entry of Chinese brands

China Post Hong Kong will use its extensive postal network and industry relationships to discover and introduce high-quality brands from mainland China and Hong Kong. Synagie will then support these brands with tailored launch and expansion strategies to enable localized digital commerce in Southeast Asia.

2. Integrated supply chain and logistics solutions

Taking advantage of China Post Hong Kong's advantages in international transportation, warehousing and customs clearance, the two sides will jointly develop end-to-end logistics solutions connecting China and Southeast Asia to enhance cross-border delivery performance and supply chain efficiency.

3. Digital commerce channel integration and optimized operation support

Synagie's global brand portfolio will connect China Post Hong Kong's official TikTok (TikTok China) store and social commerce accounts, as well as China Post's e-commerce platform Yule Music Network. This integration, along with China Post Hong Kong's expertise in content commerce and contract compliance, will provide full operational support for participating brands.

4. AI-driven digital commerce platform and trade ecosystem

Synagie will use its proprietary AI and big data platforms to provide real-time consumer data, detailed demand forecasting, and operational optimization solutions. The two sides will jointly provide enterprise AI solutions to China Post Hong Kong's corporate customers to accelerate the AI transformation of such businesses.