According to data released by the National Bureau of Statistics on July 15, the growth rate of some upgrade consumption accelerated in the first half of the year. Retail sales of sporting goods products increased 22.2% year on year, and retail sales of gold, silver and jewelry increased 11.3% year on year. “New consumption models and business formats are constantly emerging. Pleasant consumption, emotional consumption, and some new personalized and diversified consumption methods are on the rise.” Sheng Laiyun, deputy director of the National Bureau of Statistics, said. New tea brands are expanding at an accelerated pace, trendy games are becoming more popular, and several cities are launching anime season activities... The new consumer sector continued to heat up in the first half of the year and became the focus of institutional attention. Many organizations believe that racetracks have huge potential for trendy play, pets, new tea, and AI consumption. With continued policy support, many new consumer sectors are expected to continue to grow in the second half of the year, and enterprises with channel regulation and product and brand innovation capabilities will rise to prominence.

According to data released by the National Bureau of Statistics on July 15, the growth rate of some upgrade consumption accelerated in the first half of the year. Retail sales of sporting goods products increased 22.2% year on year, and retail sales of gold, silver and jewelry increased 11.3% year on year. “New consumption models and business formats are constantly emerging. Pleasant consumption, emotional consumption, and some new personalized and diversified consumption methods are on the rise.” Sheng Laiyun, deputy director of the National Bureau of Statistics, said. New tea brands are expanding at an accelerated pace, trendy games are becoming more popular, and several cities are launching anime season activities... The new consumer sector continued to heat up in the first half of the year and became the focus of institutional attention. Many organizations believe that racetracks have huge potential for trendy play, pets, new tea, and AI consumption. With continued policy support, many new consumer sectors are expected to continue to grow in the second half of the year, and enterprises with channel regulation and product and brand innovation capabilities will rise to prominence.