Market research and consumer intelligence firm NIQ Global Intelligence (NIQ.US) applies for a US stock IPO to raise US$1.1 billion

The Zhitong Finance App learned that NIQ Global Intelligence (NielsenIQ), the world's leading consumer goods and services market research agency, announced its US initial public offering (IPO) terms on Monday. It plans to issue 50 million shares with an issue price range of 20 to 24 US dollars, and is expected to raise 1.1 billion US dollars. Based on the median distribution range, NIQ Global Intelligence's fully diluted market value will reach 6.5 billion US dollars.

NielsenIQ is the world's leading consumer intelligence company, creating a comprehensive integrated ecosystem — “The NIQ Ecosystem” (The NIQ Ecosystem) — that combines proprietary data, cutting-edge technology, human intelligence, and advanced software applications and analytical solutions. Relying on a unified artificial intelligence/machine learning-driven technology platform, the company integrates global consumer shopping data to generate reference data and metadata to provide users with global and omni-channel consumer shopping behavior insights.

As of December 31, 2024, NielsenIQ's business covers more than 90 countries, covering about 85% of the world's population, more than half of global GDP, and more than 7.2 trillion US dollars in global consumption expenditure.

The history of NielsenIQ dates back to 1923. In the 12 months ending March 31, 2025, the company's revenue reached US$4 billion. The company plans to list on the New York Stock Exchange under the ticker symbol “NIQ.” Release pricing is expected to take place during the week of July 21, 2025.

The joint bookkeepers of this IPO include J.P. Morgan Chase, Bank of America Securities, UBS Investment Bank, Barclays, Royal Bank of Canada Capital Markets, Citibank, Wells Fargo Securities, BNP Paribas, Deutsche Bank, Bank of Montreal Capital Markets and KKR.