Changes in Hong Kong stocks | Superstar Legend (06683) continued to expand in the afternoon and soared more than 160% intraday, Douyin previously confirmed Jay Chou's official entry

The Zhitong Finance App learned that Superstar Legend (06683) suddenly increased in intraday volume this morning and continued to expand in the afternoon. As of press release, it had risen 161.3% to HK$16.72, with a turnover of HK$7.389 billion, with a total market value of over HK$13 billion.

According to the news, Jay Chou officially joined the Douyin platform on July 9. The name “Classmate Zhou” was certified as a singer. In response, the relevant person in charge of Douyin said: The account is true, but the rumor that Douyin spent 9 digits to sign a contract with Jay Chou on the Internet is a rumor. According to reports, when he joined Douyin this time, Jay Chou once again pioneered Chinese social media positions after a lapse of five years after joining Kuaishou in June 2020. As of press release, Jay Chou's TikTok account has surpassed 3.7 million followers.

According to public information, Superstar Legend is a Hong Kong Stock Main Board listed company focusing on IP creation and operation and new retail. In 2017, Superstar Legends was founded with the help of Jay Chou and his “Family and Friends Group”. The four founders are Jay Chou's mother Ye Huimei, agent Yang Junrong, and long-time work partners Chen Zhong and Ma Xinting. Open Source Securities previously pointed out that the superstar legend has pioneered a unique traffic monetization path of “own star IP+content scene+new retail”, deeply binding two popular celebrity IPs, Jay Chou and Liu Yuhong, to build a core barrier, and has now built a rich celebrity portfolio.