Taobao Flash Sale announced the launch of a subsidy program of up to 50 billion yuan on July 2, which will directly supplement consumers and merchants within 12 months. According to the data, since the subsidy was launched, the business of restaurant chain brands and small to medium businesses has increased by 170% and 140%, respectively, month-on-month. A series of consumer benefits directly drove orders for various types of food such as coffee, drinks, desserts, snacks, and Western-style fast food to increase by more than 150% month-on-month, and spurred an increase of more than 170% in orders for various scenarios such as afternoon tea and nighttime. Thanks to the strong investment of the platform, merchant orders showed explosive growth, which strongly promoted the consumption of urban services. Since the launch of the subsidy, orders from more than 40 cities have reached a new peak. New first-tier cities such as Hangzhou, Wuhan, Changsha, and Chengdu have grown by more than 100%. In cities such as Guangzhou, Guiyang, Taiyuan, Nanning, Hohhot, and Foshan, Taobao flash sales have driven local service consumption even more than 3 times.

Taobao Flash Sale announced the launch of a subsidy program of up to 50 billion yuan on July 2, which will directly supplement consumers and merchants within 12 months. According to the data, since the subsidy was launched, the business of restaurant chain brands and small to medium businesses has increased by 170% and 140%, respectively, month-on-month. A series of consumer benefits directly drove orders for various types of food such as coffee, drinks, desserts, snacks, and Western-style fast food to increase by more than 150% month-on-month, and spurred an increase of more than 170% in orders for various scenarios such as afternoon tea and nighttime. Thanks to the strong investment of the platform, merchant orders showed explosive growth, which strongly promoted the consumption of urban services. Since the launch of the subsidy, orders from more than 40 cities have reached a new peak. New first-tier cities such as Hangzhou, Wuhan, Changsha, and Chengdu have grown by more than 100%. In cities such as Guangzhou, Guiyang, Taiyuan, Nanning, Hohhot, and Foshan, Taobao flash sales have driven local service consumption even more than 3 times.