According to the latest report from the market research agency Counterpoint Research, in the first quarter of 2025, global high-end TV shipments increased 44% year on year, and revenue increased 35% year on year. TCL and Hisense are the main drivers of the market. Their shipments have more than doubled compared to the same period last year, and are gradually approaching Samsung, the leading brand in the market over the past 20 years.

According to the latest report from the market research agency Counterpoint Research, in the first quarter of 2025, global high-end TV shipments increased 44% year on year, and revenue increased 35% year on year. TCL and Hisense are the main drivers of the market. Their shipments have more than doubled compared to the same period last year, and are gradually approaching Samsung, the leading brand in the market over the past 20 years.