Zhitong Finance App learned that according to IDC data, China's public cloud workload security market achieved 17.1% year-on-year growth in 2024, with a market size of 1.16 billion yuan. In terms of market share, manufacturers such as Alibaba Cloud, Tencent Cloud, China Mobile, HUAWEI CLOUD, and Baidu form the main players in this market.

China's private cloud cloud workload security market showed negative year-on-year growth of -3.3% in 2024, reaching a market size of 1.48 billion yuan. Judging from the competitive landscape, vendors such as Qingteng Cloud Security, Qianxin, ASIC Security, HUAWEI CLOUD, and Alibaba Cloud form the main players in this market. See the figure below for details:

IDC believes that technology service providers should focus on the following trends:
Artificial intelligence is being further deepened in cloud workload security products, and the big security model is rapidly developing in the field of cybersecurity. The addition of generative artificial intelligence (GenAI) helps the system perform in-depth correlation analysis of security data, effectively improves alarm and noise reduction capabilities, automatically generates repair suggestions, and automatically performs processing in conjunction with scripts to reduce manual intervention and improve operational efficiency, thus realizing the transformation of network security from “passive response after the fact” to “proactive defense”.
Unified management capabilities for multi-cloud and hybrid cloud workload security. Enterprises hope to unify management of all workloads in multi-cloud and hybrid cloud environments through a single management and control platform, reduce the complexity of security operation and maintenance, and improve the uniformity of asset management and the consistency of security policies.
Demand for container security is gradually increasing, and serverless (serverless) is receiving attention. Modern application development requires the ability to continuously ensure application security, vulnerability assessments, and configuration checks during application development, deployment, and operation. As containers and serverless are being used extensively, enterprises are gradually paying more attention to container security, and agentless and parallel container deployment models have begun to develop rapidly.
CNAPP helps enterprises create a full range of cloud-native security protection. CNAPP, which combines comprehensive capabilities such as CWPP, CSPM, and CIEM, will integrate various cloud-native application protection capabilities, provide security protection for the entire life cycle of cloud-native applications from development to production through unified and tightly integrated security and compliance functions, and achieve a shift in safety to the left.
Zhao Weijing, senior research manager for the Chinese cybersecurity market at IDC, said that due to the unique development of the cloud computing and cybersecurity market, the main players in the cloud workload security market in China's public cloud and private cloud scenarios showed different factions, and public cloud vendors and professional security vendors each showed their technical and service advantages. Market demand for cloud-native application protection platforms (CNAPP), container security, and agentless models has increased markedly. In the future, as the application of AI/GenAI in products is further deepened, system detection, analysis and disposal capabilities will be significantly improved, thereby improving operational efficiency.