Comscore Expands Comscore-Certified Deal IDs To Include Adelaide's Attention-Based Metric In PubMatic's Premium Sell-Side Supply Including Top CTV Publishers

Benzinga · 06/10 12:18

Comscore (NASDAQ:SCOR), a global leader in measuring and analyzing consumer behaviors, today announced the expansion of its Comscore-Certified Deal IDs to include Adelaide's attention-based metric in PubMatic's premium sell-side supply including many of the top CTV publishers. Adelaide is a leader in attention-based media measurement and PubMatic is a leading technology platform that enables publishers to manage and monetize their digital advertising inventory programmatically.

This collaboration enables media buyers to reach top-quality inventory certified by Comscore, with placements strategically optimized through Adelaide's attention-based metrics. By integrating these insights into a seamless programmatic solution across PubMatic's premium inventory, advertisers can help ensure their campaigns appear in placements that drive the highest engagement and impact—maximizing business outcomes.