On June 6, the 2025 “Enjoy a Summer in Ningxia” Food and Wine Fair and Ningxia Service Consumption Season series of activities officially kicked off at Lanshan Park in Yinchuan City. The event was co-hosted by the Autonomous Region Department of Commerce, the Department of Culture and Tourism, the Sports Bureau, the Helan Mountain Foothills Wine Industrial Park Management Committee, and the Yinchuan Municipal People's Government, and hosted by various departments such as the Municipal Bureau of Commerce and Culture and Tourism. In addition, the autonomous region's catering, wine, cultural tourism, sports and other associations jointly issued an initiative calling for Ningxia fine wine to enter restaurants, hotels, scenic spots, and events, and for commercial and trade distribution enterprises to optimize service supply and stimulate market vitality. At the conference, it was also announced that the famous restaurant chain “McDonald's” has officially settled in Ningxia. The brand's first store is aiming to open and operate in Yinchuan within the year to meet a wide range of consumers.

On June 6, the 2025 “Enjoy a Summer in Ningxia” Food and Wine Fair and Ningxia Service Consumption Season series of events was officially launched at Lanshan Park in Yinchuan City. The event was co-hosted by the Autonomous Region Department of Commerce, the Department of Culture and Tourism, the Sports Bureau, the Helan Mountain Foothills Wine Industrial Park Management Committee, and the Yinchuan Municipal People's Government, and hosted by various departments such as the Municipal Bureau of Commerce and Culture and Tourism. In addition, the autonomous region's catering, wine, cultural tourism, sports and other associations jointly issued an initiative calling for Ningxia fine wine to enter restaurants, hotels, scenic spots, and events, and for commercial and trade distribution enterprises to optimize service supply and stimulate market vitality. At the conference, it was also announced that the famous restaurant chain “McDonald's” has officially settled in Ningxia. The brand's first store is aiming to open and operate in Yinchuan within the year to meet a wide range of consumers.