The competitive landscape of the rice wine industry is showing a new development trend. Recently, the capital market's attention to the rice wine sector has increased markedly, and the stock prices of listed rice wine companies such as Huijishan, Guyue Longshan, and Jinfeng Liquor have been rising for many days. As of May 27, Huiji's market capitalization reached 11.25 billion yuan, surpassing Guyue Longshan and topping the rice wine stock market. With the transformation and upgrading of the consumer market, traditional rice wine companies have developed an in-depth layout around high-end products and competed for market share through product innovation and brand renewal. Relevant officials from Huiji Mountain and Guyue Longshan said in an interview with a reporter from the China Securities News: “Currently, high-end rice wine is still being explored.” The reporter noticed that the cross-border layout of the rice wine market by other alcohol companies, as well as rice wine brands testing the waters to rejuvenate and try new categories, are all accelerating the evolution of the industry's ecology. Industry insiders believe that in the long run, it is necessary to observe how the cultivation of rice wine brands and categories forms a national consumer consensus, so as to achieve a further upward shift in prices.

The competitive landscape of the rice wine industry is showing a new development trend. Recently, the capital market's attention to the rice wine sector has increased markedly, and the stock prices of listed rice wine companies such as Huijishan, Guyue Longshan, and Jinfeng Liquor have been rising for many days. As of May 27, Huiji's market capitalization reached 11.25 billion yuan, surpassing Guyue Longshan and topping the rice wine stock market. With the transformation and upgrading of the consumer market, traditional rice wine companies have developed an in-depth layout around high-end products and competed for market share through product innovation and brand renewal. Relevant officials from Huiji Mountain and Guyue Longshan said in an interview with a reporter from the China Securities News: “Currently, high-end rice wine is still being explored.” The reporter noticed that the cross-border layout of the rice wine market by other alcohol companies, as well as rice wine brands testing the waters to rejuvenate and try new categories, are all accelerating the evolution of the industry's ecology. Industry insiders believe that in the long run, it is necessary to observe how the cultivation of rice wine brands and categories forms a national consumer consensus, so as to achieve a further upward shift in prices.