Recently, French luxury brand Chanel released its 2024 financial report. For the first time since stores closed during the 2020 pandemic, Chanel experienced a decline in both revenue and profit for the first time. Judging from stock price performance, since this year, the stock prices of many international luxury brand giants have fallen one after another. As of May 25, the stock prices of Kering Group and LVMH Group fell by more than 20% during the year, and Prada Hong Kong shares fell by more than 13% during the year. Research firm Bernstein lowered the global high-end consumer goods growth forecast for 2025 from +5% to -2% in its latest report “The Global Luxury Industry: Fasten Your Seatbelt”. Bernstein predicts that the profit before interest and tax of major high-end consumer brands may shrink by 4% to 6% this year compared to 2024. In order to cope with the pressure of rising costs, high-end consumer brands will adjust prices again on the basis of phased price increases. Bernstein's earlier report also warned that compared to the direct impact of tariffs on the pricing of high-end consumer goods, we should be wary of nine major indirect shocks, including increased market uncertainty, a sharp fall in the stock market, depreciation of the US dollar, and the risk of a global recession. Currently, the market is expecting a U-shaped reversal of the policy, but analysts confess that the systemic risks brought about by the current tariff policy may cause the high-end consumer goods industry to enter a cycle of deep adjustment.

Recently, French luxury brand Chanel released its 2024 financial report. For the first time since stores closed during the 2020 pandemic, Chanel experienced a decline in both revenue and profit for the first time. Judging from stock price performance, since this year, the stock prices of many international luxury brand giants have fallen one after another. As of May 25, the stock prices of Kering Group and LVMH Group fell by more than 20% during the year, and Prada Hong Kong shares fell by more than 13% during the year. Research firm Bernstein lowered the global high-end consumer goods growth forecast for 2025 from +5% to -2% in its latest report “The Global Luxury Industry: Fasten Your Seatbelt”. Bernstein predicts that the profit before interest and tax of major high-end consumer brands may shrink by 4% to 6% this year compared to 2024. In order to cope with the pressure of rising costs, high-end consumer brands will adjust prices again on the basis of phased price increases. Bernstein's earlier report also warned that compared to the direct impact of tariffs on the pricing of high-end consumer goods, we should be wary of nine major indirect shocks, including increased market uncertainty, a sharp fall in the stock market, depreciation of the US dollar, and the risk of a global recession. Currently, the market is expecting a U-shaped reversal of the policy, but analysts confess that the systemic risks brought about by the current tariff policy may cause the high-end consumer goods industry to enter a cycle of deep adjustment.