Nike recently announced plans to raise prices in the US. Nike Chief Financial Officer Freund said that external factors such as tariffs have caused “uncertainty” in the company's operations, and at the same time dampened consumer confidence. Adidas CEO Gulden said at the end of April that the Trump administration's tariff policy will force Adidas to raise prices in the US. Puma's chief financial officer Neubrand said earlier this month that due to tariff pressure, Puma may adopt the same price strategy in the US.

Nike recently announced plans to raise prices in the US. Nike Chief Financial Officer Freund said that external factors such as tariffs have caused “uncertainty” in the company's operations, and at the same time dampened consumer confidence. Adidas CEO Gulden said at the end of April that the Trump administration's tariff policy will force Adidas to raise prices in the US. Puma's chief financial officer Neubrand said earlier this month that due to tariff pressure, Puma may adopt the same price strategy in the US.