On May 15, there was news that Xiaohongshu introduced takeout, and the model was similar to Douyin and Kuaishou. The homepage of the Xiaohongshu merchant can display applet components with the words same-city delivery or order reservation. Consumers can place orders and be delivered to their homes through the applet. According to the news, Xiaohongshu did not personally prepare takeout like Meituan and Hungry, but instead provided a platform and traffic portal. The overall takeout service was completed within the takeout mini-program created by the merchant itself or the Xiaohongshu service provider for the merchant. In response, a source close to Xiaohongshu told the China Securities News and China Securities Taurus reporter that mini-programs are open operating capabilities provided by Xiaohongshu to merchants. Merchants and developers can implement the required functions themselves by developing customized services, and have nothing to do with Xiaohongshu's entry into takeout.

Zhitongcaijing · 05/15 14:25
On May 15, there was news that Xiaohongshu introduced takeout, and the model was similar to Douyin and Kuaishou. The homepage of the Xiaohongshu merchant can display applet components with the words same-city delivery or order reservation. Consumers can place orders and be delivered to their homes through the applet. According to the news, Xiaohongshu did not personally prepare takeout like Meituan and Hungry, but instead provided a platform and traffic portal. The overall takeout service was completed within the takeout mini-program created by the merchant itself or the Xiaohongshu service provider for the merchant. In response, a source close to Xiaohongshu told the China Securities News and China Securities Taurus reporter that mini-programs are open operating capabilities provided by Xiaohongshu to merchants. Merchants and developers can implement the required functions themselves by developing customized services, and have nothing to do with Xiaohongshu's entry into takeout.