Betterment Acquires Rowboat Advisors to Accelerate Platform for RIAs

Barchart · 05/14/2025 09:00

Acquisition deepens Betterment's portfolio management capabilities, unlocking next-generation tools for tax-efficient, personalized investing

NEW YORK, May 14, 2025 /PRNewswire/ -- Betterment, the largest independent digital investment advisor in the U.S., today announced the acquisition of Rowboat Advisors, a leading provider of portfolio management software with advanced capabilities in direct indexing, tax optimization, and personalized investing. The acquisition strengthens Betterment's technology platform and accelerates its roadmap for delivering sophisticated tools to RIAs through Betterment Advisor Solutions.

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