In the last three months, 24 analysts have published ratings on Snap (NYSE:SNAP), offering a diverse range of perspectives from bullish to bearish.
In the table below, you'll find a summary of their recent ratings, revealing the shifting sentiments over the past 30 days and comparing them to the previous months.
| Bullish | Somewhat Bullish | Indifferent | Somewhat Bearish | Bearish | |
|---|---|---|---|---|---|
| Total Ratings | 0 | 2 | 20 | 2 | 0 |
| Last 30D | 0 | 1 | 7 | 0 | 0 |
| 1M Ago | 0 | 0 | 9 | 1 | 0 |
| 2M Ago | 0 | 1 | 0 | 0 | 0 |
| 3M Ago | 0 | 0 | 4 | 1 | 0 |
In the assessment of 12-month price targets, analysts unveil insights for Snap, presenting an average target of $10.27, a high estimate of $14.50, and a low estimate of $8.00. Highlighting a 18.36% decrease, the current average has fallen from the previous average price target of $12.58.

A clear picture of Snap's perception among financial experts is painted with a thorough analysis of recent analyst actions. The summary below outlines key analysts, their recent evaluations, and adjustments to ratings and price targets.
| Analyst | Analyst Firm | Action Taken | Rating | Current Price Target | Prior Price Target |
|---|---|---|---|---|---|
| Naved Khan | B. Riley Securities | Lowers | Neutral | $10.00 | $12.00 |
| Youssef Squali | Truist Securities | Lowers | Hold | $11.00 | $14.00 |
| Eric Sheridan | Goldman Sachs | Lowers | Neutral | $8.50 | $9.50 |
| Shyam Patil | Susquehanna | Lowers | Neutral | $8.00 | $13.00 |
| Ken Gawrelski | Wells Fargo | Lowers | Equal-Weight | $8.00 | $9.00 |
| Brad Erickson | RBC Capital | Maintains | Sector Perform | $12.00 | $12.00 |
| Brian Pitz | BMO Capital | Lowers | Outperform | $13.00 | $16.00 |
| Barton Crockett | Rosenblatt | Lowers | Neutral | $9.00 | $12.00 |
| Mark Kelley | Stifel | Lowers | Hold | $8.00 | $11.00 |
| Brian Nowak | Morgan Stanley | Lowers | Equal-Weight | $8.00 | $10.00 |
| Maria Ripps | Canaccord Genuity | Lowers | Hold | $10.00 | $13.00 |
| Ronald Josey | Citigroup | Lowers | Neutral | $9.00 | $13.50 |
| Eric Sheridan | Goldman Sachs | Lowers | Neutral | $9.50 | $13.50 |
| Lloyd Walmsley | UBS | Lowers | Neutral | $9.00 | $14.00 |
| Thomas Champion | Piper Sandler | Lowers | Neutral | $10.00 | $13.00 |
| Justin Post | B of A Securities | Lowers | Neutral | $10.50 | $14.50 |
| Doug Anmuth | JP Morgan | Lowers | Underweight | $8.00 | $10.00 |
| Ken Gawrelski | Wells Fargo | Lowers | Equal-Weight | $9.00 | $11.00 |
| Devin Ryan | JMP Securities | Lowers | Market Outperform | $14.00 | $16.00 |
| Shyam Patil | Susquehanna | Raises | Neutral | $13.00 | $12.00 |
| Doug Anmuth | JP Morgan | Lowers | Underweight | $10.00 | $11.00 |
| Ronald Josey | Citigroup | Raises | Neutral | $13.50 | $13.00 |
| Justin Post | B of A Securities | Raises | Neutral | $14.50 | $14.00 |
| Ken Gawrelski | Wells Fargo | Lowers | Equal-Weight | $11.00 | $15.00 |
Navigating through these analyst evaluations alongside other financial indicators can contribute to a holistic understanding of Snap's market standing. Stay informed and make data-driven decisions with our Ratings Table.
Stay up to date on Snap analyst ratings.
Snap is a technology company best known for its marquis social media application Snapchat, a visual messaging application that has amassed hundreds of millions of users. The app was initially only used to communicate with family and friends through photographs and short videos (known as "Snaps"). Users can now enjoy augmented reality, or AR, lenses, content from famous creators and celebrities, updates about local events, and more. Although the app offers a paid subscription option with premium features, advertising sales produce most of the app's revenue. The firm also sells wearable devices called AR Spectacles, which can capture photos and videos overlayed with AR lenses, but these make up a small portion of Snap's overall sales.
Market Capitalization Perspectives: The company's market capitalization falls below industry averages, signaling a relatively smaller size compared to peers. This positioning may be influenced by factors such as perceived growth potential or operational scale.
Revenue Growth: Snap's remarkable performance in 3M is evident. As of 31 December, 2024, the company achieved an impressive revenue growth rate of 14.4%. This signifies a substantial increase in the company's top-line earnings. As compared to its peers, the company achieved a growth rate higher than the average among peers in Communication Services sector.
Net Margin: Snap's net margin surpasses industry standards, highlighting the company's exceptional financial performance. With an impressive 0.58% net margin, the company effectively manages costs and achieves strong profitability.
Return on Equity (ROE): Snap's ROE lags behind industry averages, suggesting challenges in maximizing returns on equity capital. With an ROE of 0.39%, the company may face hurdles in achieving optimal financial performance.
Return on Assets (ROA): Snap's ROA is below industry averages, indicating potential challenges in efficiently utilizing assets. With an ROA of 0.12%, the company may face hurdles in achieving optimal financial returns.
Debt Management: Snap's debt-to-equity ratio surpasses industry norms, standing at 1.73. This suggests the company carries a substantial amount of debt, posing potential financial challenges.
Analysts work in banking and financial systems and typically specialize in reporting for stocks or defined sectors. Analysts may attend company conference calls and meetings, research company financial statements, and communicate with insiders to publish "analyst ratings" for stocks. Analysts typically rate each stock once per quarter.
Some analysts also offer predictions for helpful metrics such as earnings, revenue, and growth estimates to provide further guidance as to what to do with certain tickers. It is important to keep in mind that while stock and sector analysts are specialists, they are also human and can only forecast their beliefs to traders.
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