Hongguo Short Drama and Mango TV have officially reached a series cooperation. The two sides will carry out in-depth cooperation in the three core directions of licensing high-quality finished skits, joint IP development and joint production, and commercialization of skits. According to reports, the two sides will launch an “IP Co-Training Program” to focus on the high-quality IP resources of Tomato Novels and Mango TV, gather high-quality resources from the industry, join hands with leading producers to explore the audiovisual creation practices of fine horizontal and vertical screen short dramas, and test the waters in multiple dimensions such as storytelling, differences in rhythm, broadcasting experience, marketing models, and commercialization strategies. Furthermore, Hongguo skit and Mango TV broke through the traditional skit distribution logic, relied on the short drama distribution policies and product foundation of both platforms to achieve the “dual platform split+joint operation” model, and formed the “Guoguo Theater”, a special zone for the Hongguo+Mango Dual Platform Premium Skit Alliance through an integrated innovation mechanism of “customized content distribution”, “split strategy”, and “joint marketing”.

Hongguo Short Drama and Mango TV have officially reached a series cooperation. The two sides will carry out in-depth cooperation in the three core directions of licensing high-quality finished skits, joint IP development and joint production, and commercialization of skits. According to reports, the two sides will launch an “IP Co-Training Program” to focus on the high-quality IP resources of Tomato Novels and Mango TV, gather high-quality resources from the industry, join hands with leading producers to explore the audiovisual creation practices of fine horizontal and vertical screen short dramas, and test the waters in multiple dimensions such as storytelling, differences in rhythm, broadcasting experience, marketing models, and commercialization strategies. Furthermore, Hongguo skit and Mango TV broke through the traditional skit distribution logic, relied on the short drama distribution policies and product foundation of both platforms to achieve the “dual platform split+joint operation” model, and formed the “Guoguo Theater”, a special zone for the Hongguo+Mango Dual Platform Premium Skit Alliance through an integrated innovation mechanism of “customized content distribution”, “split strategy”, and “joint marketing”.