Signature Wafer & Chocolate Co. Expands SKIPPY® Wafer Bar Distribution to Walmart Stores and Unveils Two New Flavors

RIPON, Wis., April 15, 2025 /PRNewswire/ -- Signature Wafer & Chocolate Co., the largest wafer manufacturer in the U.S., is proud to announce a significant retail expansion as its SKIPPY^® Peanut Butter Wafer Bar line rolls out to Walmart stores nationwide beginning April 15, 2025. This major step forward in national distribution and brand visibility also coincides with the launch of two new SKIPPY^® Peanut Butter Wafer Bar flavors: Banana and Peanut Butter and Strawberry Jelly –which join the newly reformulated SKIPPY^® Creamy Peanut Butter & Chocolate Fudge Wafer Bar, now featuring granola and chocolate chip toppings for enhanced taste and texture.  

"Our expanded footprint in Walmart and introduction of new flavors reflect our ongoing commitment to innovation and quality," said Russ Asaro, Executive Vice President at Signature Wafer & Chocolate Co. "We've seen strong performance in existing channels, and this move positions us for further growth with a product lineup that continues to resonate with today's snack shopper."

Walmart will carry a three-flavor assortment:

• SKIPPY^® Creamy Peanut Butter & Chocolate Fudge Wafer Bars – now reformulated for improved taste and texture, featuring granola and chocolate chip toppings.
  
  
  
  
• SKIPPY^® Banana and Peanut Butter Wafer Bars – blending creamy peanut butter with crispy wafers, granola, and real banana.
  
  
  
  
• SKIPPY^® Strawberry Jelly Wafer Bars – a classic PB&J twist with real strawberry pieces and granola for crunch.

Each bar delivers 6 grams of protein, contains no high fructose corn syrup, and is crafted with quality ingredients to satisfy both retailers and today's ingredient-conscious consumer.

SKIPPY^® Peanut Butter Wafer Bars are now available at Walmart stores nationwide. For more information, visit www.signaturewafers.com.

About Signature Wafer & Chocolate Co.

Signature Wafer & Chocolate Co. is the largest wafer manufacturer in the U.S. and produces a wide variety of innovative and high-quality products, including Sugar, Sugar-Free, Kosher, Gluten-Free, Natural Ingredients, Fortified, and Low-Carb formats. American-made and proud, Signature Wafer & Chocolate Co. was established in 1973 and has created numerous jobs while bringing the heritage of wafer-making to Ripon, WI. For more information, visit www.signaturewafers.com.

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SOURCE Signature Wafer and Chocolate Co.