According to the Zhitong Finance App, 51 Credit Card (02051) announced that the Group's automobile business “Vala” is the first in the industry to upgrade the original manufacturer to the top of the new energy multi-function model. During the first quarter of 2025, the Group delivered 99 Vala cars in batches to customers and obtained 190 car purchase orders. Historically, it has obtained a total of 442 car purchase orders. Currently, the Group is collaborating with partners to increase production capacity and continuously optimize delivery processes to speed up vehicle delivery, so that more customers can experience the lifestyle changes brought about by Vala Motors as soon as possible.
As of March 31, 2025, the Group has successfully recruited 110 co-creators who are passionate about the Vala lifestyle to promote and sell Vala cars through their personal experience using Vala and their influence on various social platforms and offline. As co-creators continue to join and the number of deliveries gradually increases, Vala's mobile store model has initially taken shape and showcased Vala to more potential customers who want the Vala lifestyle.
The Group has set up the WeChat Mini Program “valalife” for Vala Motors to provide various subscription and cooperation programs. As of March 31, 2025, the Valalife applet has attracted a total of about 50,000 registered users. Furthermore, with its unique space design and car lifestyle, Vala has received widespread attention and received enthusiastic responses on social media platforms. As of March 31, 2025, Vala's total number of followers on various social platforms has reached approximately 1.61 million, and its related videos have been viewed more than 350 million times.
In March 2025, Hangzhou Wala Network Technology Co., Ltd. (Huala Technology), a wholly-owned subsidiary of the Company, signed a “Strategic Cooperation Framework Agreement” with Henan Automobile Industry Investment Group Co., Ltd. (Henan Automobile Investment Group). The two sides will comprehensively develop capital and business cooperation in the fields of R&D, manufacturing, and operation of Vala's new energy models based on existing models of companies under Henan Automobile Investment Group and combined with Vala's lifestyle concept.
Henan Automobile Investment Group is a wholly-owned subsidiary of Zhongyuan Yuzi Investment Holding Group Co., Ltd. (Zhongyuan Yuzi Investment Group). Established in May 2011, Zhongyuan Yuzi Investment Group is a provincial investment and financing company approved by the Henan provincial government. It has significant advantages in integrating resources in the automobile industry chain.
Through cooperation with Henan Automobile Investment Group, the Group can introduce its rich resources and advanced experience in the automotive industry, which will help enhance the innovative capabilities and product competitiveness of the company's Vala business, and further deepen the Group's strategic layout in the automotive industry.
Vala is an important part of the Group's outdoor business segment. Adhering to the concept of “redefining the automobile lifestyle”, the Group strives to promote the transformation of automobiles from a single means of transportation to a multi-functional mobile space. In addition to scenes such as outdoor camping, users can also use Vala to enjoy a comfortable, convenient and personalized multi-functional space in various scenarios such as office negotiations, business meetings, parent-child entertainment, dining and tea, naps, friend gatherings, watching K-songs, outdoor trips, bazaar stores, etc., creating limitless possibilities for extending the urban lifestyle.