Suntech Institution (STG.US) deeply integrates the DeepSeek model to open a new chapter in adult education

On February 24, 2025, the adult online education company Suntech (STG.US) announced full access to the DeepSeek (DeepSeek) artificial intelligence model to begin a new round of technological transformation in the field of adult education. Using DeepSeek's strong reasoning capabilities and efficient learning mechanisms, Suntech will continue to promote innovation, deeply empower various core business scenarios such as teaching, research and teaching, customer acquisition, and operation management, further optimize existing businesses, and consolidate its leading position in the industry.

Since its establishment, Suntech has always insisted on applying technological innovation to business scenarios, and is committed to providing students with more efficient and accurate learning services. In recent years, Suntech has also continued to monitor the progress of the big model of artificial intelligence, and has successively launched various products such as digital human teachers and AI teaching assistants. By connecting to DeepSeek, Suntech will enable and upgrade the business with AI technology in all aspects, further improve teaching quality and operational efficiency, and provide users with a more personalized and efficient learning experience while achieving continuous business growth.

The management of Suntech said, “The widespread application of DeepSeek will profoundly transform the education model, especially on the learning side. Students' learning models and perceptions will fundamentally change, which pushes us to embrace and embrace new technology with greater determination. The introduction of the DeepSeek model this time will not only provide students with more personalized, accurate, and efficient education services, but also optimize the company's internal processes and drive continuous business growth.”

Since its release in January 2025, the DeepSeek-R1 model has rapidly set off a new wave of AI technology around the world with its excellent self-learning and deep logic deduction capabilities. Its open technology architecture, MOE (Mixture of Experts) expert model, and COT (Chain of Thought) chain thinking reasoning technology have shown extraordinary efficiency and accuracy in handling complex logical reasoning tasks, which is particularly suitable for diverse needs and personalized learning scenarios in adult education.

Unlike K12 education, one of the core challenges of adult education is the high diversity of students' backgrounds and needs. Whether it is academic improvement, vocational qualification training, or interest development, the learning goals of various types of students vary greatly. At the same time, students of different age groups, professional backgrounds, and learning abilities also have very different requirements for course content, teaching methods, and service experience. Through its unique technical advantages, DeepSeek's large model can accurately identify and adapt to these individual needs, and achieve fine adaptation from the teaching side to the server side.

Looking at specific business scenarios, DeepSeek will provide Suntech's deep capabilities in multiple core areas and promote the overall improvement of its various businesses.

First, in the teaching and research process, DeepSeek can provide teachers with more specific teaching suggestions by analyzing students' learning data and optimize curriculum design to improve teaching quality. Specifically, DeepSeek can customize the learning path for each student and recommend the most suitable learning content according to the student's learning progress, knowledge level, and interest preferences, thereby improving learning efficiency and effectiveness. This personalized teaching model not only effectively addresses the diverse needs of adult education middle school students, but also maximizes the learning potential of students.

For adult learners who need to be flexible in dealing with difficult questions, answering questions is often the most burdensome and challenging part of the teaching process. With DeepSeek, the AI assistant launched by Suntech can provide students with immediate and accurate answers 24 hours a day, thereby reducing the burden on teachers and allowing them to focus more on improving teaching content and teaching processes. In the future, with the continuous accumulation of data training and the continuous enhancement of DeepSeek's reasoning ability, AI assistants will not only provide intellectual answers, but also provide emotional support to students, promote the implementation of “encouraging teaching”, and further enhance students' motivation and enthusiasm for learning.

Second, in the field of customer acquisition and marketing, DeepSeek can accurately identify key information such as potential customers' learning preferences, payment intentions, and purchasing behavior through in-depth exploration of massive customer data, thus providing sales teams with detailed customer portraits and accurate marketing strategies. For example, for customers of different age groups, professional backgrounds, and learning goals, DeepSeek can generate personalized course recommendation plans, significantly improving marketing conversion rates and customer satisfaction.

According to the technical director of Suntech, the company will launch an intelligent sales assistant based on DeepSeek to help sales teams complete customer communication and conversion tasks more efficiently. The assistant can analyze customer conversations in real time, provide tactical suggestions and sales strategies, help sales staff seize customer pain points in the shortest time, and improve communication efficiency and transaction rates.

Finally, as an edtech company that has always adhered to a “data-driven” strategy, Suntech set up a data center division many years ago to optimize processes and decisions by collecting and analyzing operational data. DeepSeek's strong data processing and analysis capabilities will further enhance this strategy and help the company explore business bottlenecks and optimization opportunities more efficiently. For example, through in-depth analysis of students' learning behavior, sales data, and market trends, DeepSeek can provide management with accurate business insight to help companies optimize course development, adjust marketing strategies, and scientifically allocate resources.

In recent years, China's adult education market has shown a booming trend, driven by both policy support and market demand. According to the “China Adult Learning Market Industry Report” published by Frost & Sullivan, the size of China's adult learning market is expected to reach 788.3 billion yuan in 2024. At the same time, the needs of adult learners are also becoming more and more diverse, expanding from traditional academic education and vocational qualification training to various fields such as developing interests and improving quality.

In this context, the application of AI technology has brought new development opportunities to the adult education industry. The management of Suntech said, “AI technology can not only help us meet students' learning needs more accurately, but also enhance the overall competitiveness of the enterprise through intelligent teaching and operation. The introduction of DeepSeek is an important step for us to respond to market changes and continue to innovate.”