The “2025 Global Soft Power Index” was released on the 20th in London, England. China's soft power ranking rose from third last year to second. The United States continued to rank first, while the United Kingdom, Japan, and Germany ranked third to fifth. According to a report published by the British “Brand Finance” consulting firm, since 2024, China has achieved significant growth in 6 of the 8 soft power pillars and two-thirds of specific indicators. According to the report, this growth is due to China's promotion of the “Belt and Road” initiative, the strengthening of sustainable development, and the continued increase in the influence of domestic brands.

The “2025 Global Soft Power Index” was released on the 20th in London, England. China's soft power ranking rose from third last year to second. The United States continued to rank first, while the United Kingdom, Japan, and Germany ranked third to fifth. According to a report published by the British “Brand Finance” consulting firm, since 2024, China has achieved significant growth in 6 of the 8 soft power pillars and two-thirds of specific indicators. According to the report, this growth is due to China's promotion of the “Belt and Road” initiative, the strengthening of sustainable development, and the continued increase in the influence of domestic brands.