The Minecraft Experience Makes Worldwide Debut In DFW's Growing Immersive Retail Mecca

Barchart · 10/18 18:02
One of the world's most popular and enduring video games can now be experienced live, in person and right in the heart of Texas with the opening of ​​Minecraft Experience: Villager Rescue, the first-ever interactive and immersive Minecraft adventure. The just-opened attraction along U.S. Highway 75 in Plano brings the best-selling video game of all time to life, sending players on a collective quest to explore new dimensions, interact with mobs, and use wits and creativity to save villagers from what game designers call “a grim fate.” It is also the latest example of Dallas-Fort Worth becoming a major testing ground for experiential concepts of all stripes.