Good news! Huanju Times, a subsidiary of Wan Ka Yilian (01762), was named one of the top 100 private enterprise cultural industries in Beijing

Zhitong Finance learned that the 2024 Beijing Top 100 Private Enterprises List hosted by the Beijing Federation of Industry and Commerce was recently announced. Huanju Times Culture Media (Beijing) Co., Ltd., the controlling subsidiary of Wanka Yilian (01762), won the 48th place in the 2024 Beijing Private Enterprise Culture Industry List.

In the selection of the top 100 private enterprise cultural industries, the survey indicators centered on social benefits such as corporate public cultural service contributions and tax contributions, and economic benefits such as cultural business income, net assets, and net profit. Wan Ka Yilan's main business is mobile game marketing. The cultural elements and narrative of the game itself are one of the experiences that players seek, and it has also become an important vehicle for the spread of Chinese culture around the world. Efficient game marketing is an important means of cultural dissemination and exchange.

Economic benefits: Earnings increased 17.7% year-on-year in the first half of the year

In terms of economic benefits, according to the annual report for the first half of 2024, Wan Ka Yilian achieved revenue of 1,232 billion yuan (RMB, same below), an increase of 17.7% over the previous year; gross profit of 137 million yuan, and net profit of 46.99 million yuan, an increase of 3.2% and 9.2%, respectively.

Wan Ka Yilian added a strategic cooperation with Apple in 2023, and reached an exclusive agency cooperation with Honor in the game industry distribution business in 2024. At this point, the company has become the only company in the world that also has deep cooperation with six top smartphone manufacturers, including Apple, Huawei, Xiaomi, OPPO, vivo, and Honor. It has a mobile game advertising distribution field An absolute lead. In addition, Wan Ka Yilian became iQiyi's core direct sales service provider in 2023. This collaboration opened up business space in video and further consolidated its leading position in the digital marketing field.

Technical advantage: Independent research and development to achieve product innovation and iteration

If you want to climb the peak and see the bright moon, you must have a sword to slay the dragon.

Over the years, Wan Coffee Link has always insisted on strengthening technology research and development, and has continued to iteratively optimize marketing technology for various channels. In the first half of 2024, R&D investment exceeded RMB 30 million, an increase of 11.9% over the previous year.

The core technology products independently developed by the company, such as the mobile advertising platform “Wanka Smart Star”, the one-stop marketing SaaS management platform “Wanka Jutou”, “Quicking Data Statistics,” which focuses on statistical analysis of fast application data, and “Quicking Data Data”, which focuses on data value mining, are all incorporated into AI technology. By building an AI intelligent system, it is possible to quickly adapt to the needs of different customers and market changes.

Wan Ka Yilian won the title of “Fengming Plan High Growth Enterprise” in 2024, and continued to be certified as “Beijing High-tech Enterprise” and “Beijing Specialized Special New Enterprise” in November 2023. In April 2023, it won the “AI Golden Goose Award - Artificial Intelligence Industry Influence Award”, and Chairman Gao Dinan won the “AI Golden Goose Award for Outstanding Elite”. These honors are not only recognition of the company's business strength, but also recognition of its contribution in the field of scientific and technological innovation.

Social Contribution: Initiator and operator of the “Three Major Alliances”

Wan Ka Yilan is an important part of the public cultural service infrastructure in the mobile Internet era. It has successively launched and operated the “Hard Core Alliance”, the “Fast Application Alliance”, and the “Gold Standard Alliance”. Based on development history and industry resources, the company connects the domestic and foreign communities of mobile terminals, smart hardware, and software applications. It is not only a communicator for win-win industry cooperation, but also a setter of industry standards.

In the second half of 2024, the Hard Core Alliance, the Fast Application Alliance, and the Mobile Smart Terminal Ecosystem Alliance (and Gold Standard Alliance) will all host a series of industry exchanges, technology development meetings, and developer salons to improve the community and technology ecosystem, enhance industry influence, meet the diverse R&D and operation needs of ecological participants, and lay a solid foundation for the company's long-term development.

Objectively speaking, as a mobile internet technology company, the company has shown commendable business resilience and strategic vision. The above public welfare contributions to ecological construction can feed back the company's performance, form an irreplaceable competitive moat, and build a safety barrier for sustainable development.

Xiongguan Wandao really felt like iron, but now we are stepping beyond the beginning. Being selected for the “Top 100 Private Enterprise Cultural Industries List” is both a milestone and a new starting point. Looking forward to the future, Wan Coffee Link will continue to adhere to the development concept of “technology is king, innovation driven” and continuously enhance its core competitiveness. Further deepen cooperation with major mobile phone manufacturers, optimize advertising strategies, improve traffic monetization efficiency, and contribute more to the prosperity and development of the cultural industry.