Changes in Hong Kong stocks | Huiliang Technology (01860) closed up more than 8% Mintegral's dual-end game launch volume, leading global institutions are optimistic that revenue will continue to grow

The Zhitong Finance App learned that Huiliang Technology (01860) is being sought after for funding today. At the close, it rose 8.28% to 8.28% to HK$1.7, with a turnover of HK$7.9085 million.

According to the news, AppsFlyer, a global marketing measurement and experience management platform, released the 17th edition of the “Ad Platform Comprehensive Performance Report” on the 16th. Mintegral, a programmatic mobile advertising platform owned by Huiliang Technology, performed well in the report. While maintaining a leading position in the dual-end game list, it achieved strong breakthroughs in Android, non-gaming, and remarketing.

Among them, on the Android side, Mintegral has been ranked 3rd in the global ranking of all categories for three consecutive years, second only to advertising giants Google and Meta, and has jumped to 3rd place in the power list. On the iOS side, Mintegral also performed well, ranking 6th in the global power list for all categories and 2nd in the global game category volume list.

Open Source Securities previously stated that the company's medium-term strategic goals are platform scale growth and multi-category expansion. 2024H1's non-game category revenue is 167 million, accounting for 27.8% of revenue. The increase in advertiser advertising other than games highlights the effectiveness of the company's multi-category expansion strategy, and may come from a further increase in non-game advertising revenue. In July 2024, Mintegral launched a target-CPE function that optimizes delivery for events. It continues to strengthen algorithm capabilities and innovate delivery strategies, which is expected to drive Mintegral's revenue to continue to grow.