According to data released by Douyin e-commerce, in the past year, Douyin e-commerce GMV increased 46% year over year, shelf GMV increased 86% year over year, and live streaming drove merchant sales to increase 57% year over year. Since this year, the number of Douyin e-commerce brand merchants has increased 165% year over year.

According to data released by Douyin e-commerce, in the past year, Douyin e-commerce GMV increased 46% year over year, shelf GMV increased 86% year over year, and live streaming drove merchant sales to increase 57% year over year. Since this year, the number of Douyin e-commerce brand merchants has increased 165% year over year.