According to a report by the “Rookie” media on October 16, “Clean Mom Has Returned” recently topped the list of short drama Star Tutors for the fourth day in a row. According to DataEye data, in the September 2024 short drama popularity list, the top ten middle-aged and elderly skits occupied 3 seats. Among them, “The Old Partner Is a Giant” is currently a phenomenal work on the short drama circuit for middle-aged and elderly people. Currently, it has 560 million views on Douyin. Screenwriter Du Zhiqiang told Blue Whale News, “The popularity of this type of subject is not without source, because we all know that most of the audience for short dramas are still mainly middle-aged and elderly, and young pop dramas are not enough to bring more freshness to this market. I think the creators of this drama are very smart and are people who are really penetrating the core of the skit and the audience.” In fact, the middle-aged and elderly group has always been an important addition to skits. According to public data, as of March 2024, the full network penetration rate of people aged 50 and above in China reached 26.5%, and the population size reached 320 million people. The “Report on the Development of China's Aging Industry” predicts that by 2050, the consumption potential of China's elderly population will increase from 4 trillion to 106 trillion yuan.

According to a report by the “Rookie” media on October 16, “Clean Mom Has Returned” recently topped the list of short drama Star Tutors for the fourth day in a row. According to DataEye data, in the September 2024 short drama popularity list, the top ten middle-aged and elderly skits occupied 3 seats. Among them, “The Old Partner Is a Giant” is currently a phenomenal work on the short drama circuit for middle-aged and elderly people. Currently, it has 560 million views on Douyin. Screenwriter Du Zhiqiang told Blue Whale News, “The popularity of this type of subject is not without source, because we all know that most of the audience for short dramas are still mainly middle-aged and elderly, and young pop dramas are not enough to bring more freshness to this market. I think the creators of this drama are very smart and are people who are really penetrating the core of the skit and the audience.” In fact, the middle-aged and elderly group has always been an important addition to skits. According to public data, as of March 2024, the full network penetration rate of people aged 50 and above in China reached 26.5%, and the population size reached 320 million people. The “Report on the Development of China's Aging Industry” predicts that by 2050, the consumption potential of China's elderly population will increase from 4 trillion to 106 trillion yuan.