JCPenney Brings ‘More Holiday, Bigger Savings’ This Season With Exclusive New Products, Collaborations and Experiences

JCPenney is embracing the spirit of joy this holiday season by helping America’s diverse working families attain more holiday at bigger savings through a refreshed assortment of trend-forward merchandise, iconic new partnerships and reunions, beauty-filled in-store experiences and “Really Big Deals.” A year after its $1 billion reinvestment into the business – including a newly relaunched loyalty program – the retailer is poised to deliver its most rewarding holiday experience yet for customers.

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Adding Spirited (and Nostalgic) Finds to Carts This Season

Holiday shoppers are on the lookout for gifts and experiences that uplift their spirits — from self-care essentials to comforting little luxuries. JCPenney’s seasonal offerings will feature fashion-forward takes on the classics, starting with the return of one of its most beloved brands, Martha Stewart, and its latest expansion — The Martha Stewart Holiday Collection. Featuring a cozy patchwork three-piece reversible quilt set, bath essentials and new categories like kitchen and dinnerware, the collection is in stores and online just in time for hosting and gifting. Additionally, customers can find JCPenney’s classic kitchen favorites like Cuisinart, Keurig and Calphalon. For gadget lovers, the Ninja Blast Portable Blender is a must-have, combining premium Ninja technology with cordless features.

The demand for gifts that invoke all senses and bring back cherished memories extends beyond homeware. While JCPenney is renowned for its classic sweaters and fine jewelry gifts, this year customers will also discover a range of nostalgic items that are sure to be on everyone’s wish list – from retro arcade games to s’more makers. A highlight is the return of the iconic JCPenney Snow Globe giveaway, a beloved collectible that has topped wish lists for decades. Available for the first time since 2015, this unique miniature features one of the holiday’s most cherished movie characters and will be offered in-store only starting at 5 a.m. on Black Friday, while supplies last.

Customers will also find the popular national brands they love – including the latest from Adidas, Puma, and Champion to denim for any occasion from Levi’s® and street-style essentials from Dickies. JCPenney is also the destination for official NFL, MLB, NHL and PGA sportswear, including team overalls and onesies that are all the rage.

One of the retailer’s sweetest collaborations of the season will feature a JCPenney x HARIBO® holiday lineup that will drop on Nov. 7 in select stores and online. It features comfortable styles for young adults, teens and kids with the iconic Goldbear in bold holiday colors.

“I’ve never been more excited about the holiday merchandise lineup we’re bringing customers – and we’re ready to be the one-stop shop for joy this season,” said Michelle Wlazlo, chief merchandising and supply chain officer for JCPenney. “Between stylish, quality fashion from our own suite of private brands to national brand favorites to trend-forward collaborations for all ages at great prices, I am so proud that JCPenney is making holiday fashion truly accessible.”

Value All Season – No Dream Too Big or Budget Too Small

JCPenney’s “Gotta Have It” pricing ensures customers receive exceptional value every day, but savings don’t stop there. While JCPenney will be closed on Nov. 28 for Thanksgiving, shoppers can get a head start on holiday discounts with early Black Friday access from Nov. 8 –10. Then, from Nov. 22 to Dec. 1, customers can enjoy thousands of deals — including up to 75% off fine jewelry, 50% off Levi’s for the entire family and up to 50% off Disney toys and apparel. Additionally, shoppers can find women’s and men’s fashion discounted by up to 60% and boots priced at just $19.99. On Friday, Nov. 29, true Black Friday enthusiasts can access exclusive one-day-only deals and giveaways available in-store at 5 a.m., 9 a.m., 1 p.m. and 5 p.m., featuring special items like a Golden Tote that offers savings throughout the holiday shopping season.

Fans can unlock even bigger offers throughout the season when they tune in to watch football on Prime Video now through Dec. 26. Each gameday JCPenney will announce a new “Really Big Deal” bringing exclusive offers and promotions to millions of football fans, blending the thrill of the game with unbeatable savings.

“JCPenney has been a holiday tradition for families for more than 120 years – that’s an incredibly important bar for us to continue to uphold,” said Marc Rosen, president and chief executive officer at JCPenney. “As customers look optimistically toward the holidays, we are going to meet their excitement with real fashion, quality gifts, convenience and genuinely rewarding experiences so the holidays our customers are dreaming of are within reach.”

Rosen continued: “We have made great progress on our reinvestment plans to enhance the in-store and online shopping experience, our assortment and inventory management and our continued commitment to offering great rewards and value. Everything we have worked toward is coming together at the right time so customers will experience the best of JCPenney this season.”

Finding Beauty (and Joy) Across the Store

Many exciting holiday developments can be found in JCPenney Beauty this year, a spot that has won the attention of TikTok’s savviest beauty fans for its treasure trove of "It” products. On top of founder-led brands bringing inclusive makeup, skincare and haircare to mainstream shelves, customers can access beloved brands like Too Faced and Buxom, as well as trending beauty – from Cosrx Advanced Snail 96 Mucin to universally flattering blushes by RMS Beauty that artfully enhance both lips and cheeks.

Additionally, customers can score the latest sought-after exclusive – Messi the Fragrance – this holiday season. Announced on Oct. 9, JCPenney is the only retailer in the U.S. offering Lionel Messi’s inaugural fragrance and a gift set will be available all season.

To prepare for holiday occasions, JCPenney has partnered with Larry Sims, one of the most sought-after hairstylists in the industry, for a special experience: SimStyled, available in a limited number of salon locations beginning Nov. 18. The styling menu of texture hair looks, which utilizes products from Flawless by Gabrielle Union, will change seasonally to reflect current hairstyles and trends, all of which are personally curated by Larry Sims. For those wanting to recreate the look at home, Flawless is available nationwide. After glamming up, customers can visit JCPenney’s signature Portrait Studios for their family cards, or just photos with friends.

Customers can complete their glam with JCPenney’s Johnny Wujek “Celebrate” collection, available in stores and online on Nov. 1, bringing star-studded style to any holiday event. In true JCPenney fashion, all partnerships are designed with access in mind – including quality–for–less pricing and inclusive sizing and styles for all.

More Convenience

Whether shopping in-store or online, JCPenney will make the process as convenient as possible with ship-to-store and curbside pickup solutions. Customers will receive free shipping on online orders of more than $49 and can expect same day pickup for those buying online with an in-store pick up.

Additionally, the retailer’s recently relaunched JCPenney Rewards and Credit Program doubles the rate at which Rewards members earn points, so every Rewards member gets money back, every year – no matter what. JCPenney Rewards customers earn at least one CashPass point per $1 spent and receive a $10 CashPass Reward when they hit 200 points, on top of offering members incentives including a $10 CashPass Reward just for joining and another $10 CashPass Reward on their birthday.

Support for Communities

This holiday season, JCPenney is giving back to local communities, with a commitment of over $1 million in grants to charities selected by each store. Funded by customer Round Up, these grants support organizations like the Boys and Girls Club, United Way, Big Brothers Big Sisters and the YMCA. Visit JCPenney Giving to learn more about how the company invests in America’s diverse, working families by offering access to skills-building and resources that allow everyone to thrive.

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About JCPenney

JCPenney is the shopping destination for America’s diverse, working families. With inclusivity at its core, the Company’s product assortment meets customers’ everyday needs and helps them commemorate every special occasion with style, quality and value. JCPenney offers a broad portfolio of fashion, apparel, home, beauty and jewelry from national and private brands and provides personal services including salon, portrait and optical. The Company and its 50,000 associates worldwide serve customers where, when and how they want to shop – from jcp.com to more than 650 stores in the U.S. and Puerto Rico.

In 2022, JCPenney celebrated 120 years as an iconic American brand by continuing its legacy of connecting with customers through shopping and community engagement. Please visit JCPenney’s Newsroom to learn more and follow JCPenney on Facebook, Instagram, and Twitter.

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