In the near future, Taobao will launch more strategies to improve the business environment, including increasing the coverage of return vouchers, upgrading various after-sales tools, and closing the full refund-only evaluation portal to help merchants reduce costs and improve efficiency on Tmall Shuang11 and establish a fair and dynamic e-commerce ecosystem. It is worth noting that in order to protect the legitimate rights and interests of merchants, Taobao has been opening a complaint review portal for merchants for a long time and providing compensation plans. Taobao revealed that at present, the platform's cumulative compensation amount has exceeded 300 million yuan, and the 7-day processing completion rate for merchant complaints is over 95%. According to the data, the number of new Tmall brands entering September surged 239% month-on-month; various ecological merchants continued to buy; in the first half of the year, up-and-coming brand stores increased 61% year over year, and farm stores increased by 52%. At the same time, Taobao has also strengthened evidentiary requirements for return requests initiated by consumers due to product quality issues. Currently, the coverage of return vouchers across all platforms has increased by 20%. In order to reduce unreasonable product reviews, Taobao will close the full refund-only review portal. It is estimated that 2.65 million negative reviews will be reduced in one year.

In the near future, Taobao will launch more strategies to improve the business environment, including increasing the coverage of return vouchers, upgrading various after-sales tools, and closing the full refund-only evaluation portal to help merchants reduce costs and improve efficiency on Tmall Shuang11 and establish a fair and dynamic e-commerce ecosystem. It is worth noting that in order to protect the legitimate rights and interests of merchants, Taobao has been opening a complaint review portal for merchants for a long time and providing compensation plans. Taobao revealed that at present, the platform's cumulative compensation amount has exceeded 300 million yuan, and the 7-day processing completion rate for merchant complaints is over 95%. According to the data, the number of new Tmall brands entering September surged 239% month-on-month; various ecological merchants continued to buy; in the first half of the year, up-and-coming brand stores increased 61% year over year, and farm stores increased by 52%. At the same time, Taobao has also strengthened evidentiary requirements for return requests initiated by consumers due to product quality issues. Currently, the coverage of return vouchers across all platforms has increased by 20%. In order to reduce unreasonable product reviews, Taobao will close the full refund-only review portal. It is estimated that 2.65 million negative reviews will be reduced in one year.