At 8 p.m. on October 14, the 2024 “Double 11" event officially kicked off. Restarting pre-sales and extending the promotion period is one of the highlights of this year's “Double 11". Liu Youhua, deputy director of the Wealth Research Department of Paipai Network, said that at present, the growth of domestic mobile internet users is slowing down, and consumers' enthusiasm for participating in shopping festivals and shopping habits are constantly changing. For e-commerce platforms, the sooner they start promotional activities, the more beneficial it is to grab sales. Not only can they target consumer demand in advance, but they also reserve more time for merchants to buy products in advance and enjoy discounts. At the same time as promotions are being advanced, logistics support and interconnection are also progressing simultaneously. In October, Taobao and Tmall were officially connected to JD Logistics, and merchant shipping ushered in new choices. At the same time, JD Express is connected to the Cainiao system, and JD packages can be placed at Cainiao Station.

At 8 p.m. on October 14, the 2024 “Double 11" event officially kicked off. Restarting pre-sales and extending the promotion period is one of the highlights of this year's “Double 11". Liu Youhua, deputy director of the Wealth Research Department of Paipai Network, said that at present, the growth of domestic mobile internet users is slowing down, and consumers' enthusiasm for participating in shopping festivals and shopping habits are constantly changing. For e-commerce platforms, the sooner they start promotional activities, the more beneficial it is to grab sales. Not only can they target consumer demand in advance, but they also reserve more time for merchants to buy products in advance and enjoy discounts. At the same time as promotions are being advanced, logistics support and interconnection are also progressing simultaneously. In October, Taobao and Tmall were officially connected to JD Logistics, and merchant shipping ushered in new choices. At the same time, JD Express is connected to the Cainiao system, and JD packages can be placed at Cainiao Station.