SEATTLE, Oct. 16, 2024 /PRNewswire/ -- The most generous loyalty program in the industry is about to reward our members with even more. Beginning in January, Alaska Airlines' award-winning Mileage Plan is launching elevated benefits, choices and enhancements that make it faster than ever to secure elite status. As members rack up elite-qualifying miles next year in new ways, they can choose the perks they care about the most when reaching new milestones, along with new options to earn and redeem miles for traveling the globe.
"We're on a multi-year journey to make the industry's most generous loyalty program even more rewarding," said Brett Catlin, vice president of loyalty, alliances and sales at Alaska Airlines. "In 2025, Mileage Plan members will have access to all-new, more frequent perks along with expanded ways to earn elite status, including on award travel. As we invest in a single loyalty platform with Hawaiian Airlines, there is even more to come later in the year."
In September, Hawaiian Airlines officially joined Alaska Airlines, beginning our journey of maintaining both beloved brands – a first for a U.S. airline. We're working on enhancements as Alaska and Hawaiian combine, including a new single loyalty program. Even now, our guests can take advantage of benefits: Miles can be transferred between Alaska and Hawaiian loyalty accounts at a 1:1 ratio for no charge, and flights on both airlines can be purchased on both websites. In November, Hawaii residents can start signing up for a new travel program with exclusive discounts and benefits.
All Mileage Plan members can hit milestone moments
As our members earn elite-qualifying miles (EQMs) in 2025, they can choose from a selection of perks when they hit various EQM milestones between elite status levels. With milestones starting at just 10,000 EQMs, these perks are accessible to a broader range of Mileage Plan members – not just those who have elite status.
At each milestone, members choose the reward that means the most to them – perks that include bonus miles, lounge access, trying an elevated status for a trip, rollover EQMs, and access to exclusive events and unique experiences. Additional milestones happen at 30,000; 55,000; 85,000; 150,000; 200,000 and 250,000 elite-qualifying miles on the journey to MVP (20,000 EQMs); MVP Gold (40,000 EQMs); MVP Gold 75K and MVP Gold 100K status levels.
Soar to elite status with even more ways to earn EQMs
Mileage Plan members achieve elite status quicker than on any other airline. Now we're introducing even more ways to secure perks and status by earning valuable EQMs – in the air and on the ground. Don't forget: With Alaska, Hawaiian and our global partners, members receive at least 100% of their miles flown when flights are purchased at alaskaair.com or on our app, and those miles are counted as EQMs*. Starting Jan. 1, 2025, here are the new ways our guests can earn EQMs:
Go global with new options for earning and redeeming
We proudly partner with 30 domestic and international airlines, including our fellow oneworld Alliance members. We can take our guests to more than 1,200 destinations around the world. In 2025, we're streamlining how miles are earned and redeemed with our partners:
Upgrades for loyalty
We're making upgrades better for our members and their travel companions. Later in 2025, we'll prioritize our upgrade waitlist based on a member's recent and long-term loyalty:
Learn more about the new enhancements to our Mileage Plan program here.
*Saver or basic economy tickets are excluded.
The Alaska Airlines credit card program is issued and administered by Bank of America, N.A. Visa is a registered trademark of Visa International Service Association and is used by the issuer pursuant to license from Visa U.S.A. Inc.
About Alaska Air Group
Alaska Air Group, Inc. is based in Seattle and comprised of subsidiaries Alaska Airlines, Hawaiian Holdings, Inc., Horizon Air and McGee Air Services. With our recent acquisition of Hawaiian Airlines, we now serve more than 140 destinations throughout North America, Central America, Asia and across the Pacific. We are committed to safety, remarkable customer care, operational excellence, financial performance and sustainability. Alaska Airlines is a member of the oneworld Alliance. With oneworld and our additional global partners, our guests have more choices than ever to purchase, earn or redeem on alaskaair.com across 30 airlines and more than 1,000 worldwide destinations. Book travel throughout the Pacific on Hawaiian Airlines at hawaiianairlines.com. Learn more about Alaska Airlines at news.alaskaair.com and Hawaiian Airlines at newsroom.hawaiianairlines.com/blog. Alaska Air Group is traded on the New York Stock Exchange (NYSE) as "ALK."
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SOURCE ALASKA AIRLINES