Subway® Heats Up Your Favorite Sub and Dating Life with New Ghost Pepper Bread

PR Newswire · 10/16 12:00

Subway introduces the spiciest sandwiches in its history and celebrates by offering ghosters a once-in-a-lifetime shot at redemption and a chance to rekindle an old flame

MIAMI, Oct. 16, 2024 /PRNewswire/ -- Subway is serving up a hot one by unveiling a flavor never seen before on the Subway menu. Available for a limited time only, Subway's all-new Ghost Pepper Bread is its spiciest ever and brings the heat to every sub on the menu and in two all-new subs. Starting tomorrow, Ghost Pepper Bread is also spicing up your dating life with a red-hot giveaway.

Subway's culinary team spent over a year perfecting this artisanal recipe that balances heat, crunch and flavor through bold seasoning and toppings. Ghost Pepper Bread is freshly prepared every day in restaurants nationwide by carefully coating Artisan Italian bread dough in ghost pepper, habanero and paprika-seasoned panko breadcrumbs, before it is topped with Monterey cheddar cheese and jalapeño slices and then baked to crispy perfection.

Ghost Pepper Bread turns up the heat on any six-inch or footlong sandwich, but spice-seeking Subway fans can put its fiery flavor to the test on two all-new sandwiches:

Spicy Nacho Steak: A remix of the Spicy Nacho Chicken that debuted earlier this summer, this sub smothers sliced steak in creamy cheddar cheese sauce before it is topped with green peppers, red onion, spicy jalapenos and SubKrunch™ – Subway's new crunchy sandwich topping – and finished with a drizzle of Creamy Sriracha.
Fiery Meatball: In this spicy twist on Subway's iconic meatball sub, Ghost Pepper Bread cranks up the savory flavors of pepperoni, juicy meatballs and pepper jack cheese with extra jalapenos, creamy Sriracha sauce, melty pepper jack and parmesan cheese.

"It's been three years since Subway added a new sub bread to our menu, so we wanted to surprise our guests with something unexpected and capable of elevating every sub on our menu," said Paul Fabre, Senior Vice President of Culinary and Innovation at Subway. "Spicy food is wildly popular, and our guests have told us they are craving more spice on our menu. Subway's new Ghost Pepper Bread opens up so many delicious possibilities to try, whether you are looking for a hearty kick on your favorite sandwich or maximum heat from our spiciest subs yet."

Rekindle an Old Flame with a Spicy Giveaway

In today's digital-first dating world, more and more Americans are experiencing the phenomenon of ghosting – abruptly ending a relationship by cutting off all communication without explanation. A recent nationwide survey* found that 84% of millennial and Gen Z daters have been ghosted by someone they have dated, and 65% admitted to ghosting a potential partner. Ghosters don't always disappear forever and often reach back out looking to reconnect – stirring up fiery debates about second chances.

With the arrival of Ghost Pepper bread, Subway is making it easier for guilty ghosters to redeem themselves with a former flame, but only if they divulge their dating misdeeds and share why they are seeking a second chance at love. Beginning at 9:00 a.m. ET on October 17 through October 20, ghosters can visit SubwayGhosterRedemption.com and clear their conscience by sharing the story behind their disappearing act.** In return, Subway will reward up to 10,000 former ghosters with a two-footlongs-for-$12.99*** offer to reconnect with the person they left out in the cold.

The introduction of Ghost Pepper Bread continues a year of significant menu updates for Subway, unveiling bold new flavors, menu items and ingredients to satisfy sweet, savory and now the spiciest of cravings. To learn more about Subway's latest menu updates and to order a footlong, visit your local Subway restaurant or place an order on Subway.com or the Subway App.

*Source: Gen Z and Millennial Ghosting Statistics and Habits - 2023 Survey (thrivingcenterofpsych.com)

**Open only to legal residents of the 48 contiguous U.S./DC, 18 years of age and older. Void in AK, HI, & where prohibited by law. Offer starts 9:00 a.m. ET on 10/17/24 and ends at 11:59:59 p.m. ET on 10/20/24, or once all Offer Items have been claimed, whichever comes first. Only 10,000 Offer Items available, while supplies last. Subject to Terms and Conditions, including how to participate, Offer Item details, and restrictions, see SubwayGhosterRedemption.com/terms. Sponsor: Subway Franchisee Advertising Fund Trust Ltd., 1 Corporate Drive, Suite 1000, Shelton, CT 06484.

***Redeemable at participating U.S. restaurants. Add-ons addt'l. Plus tax. Addt'l fees apply on delivery orders. Cannot combine with other offers. 1 use. For in-store orders, present coupon prior to ordering. No cash value. Void if sold, reproduced or altered, & where prohibited. Excludes Footlong Sidekicks, The Monster™, The MexiCali, The Beast & The Garlic Roast Beef. Not valid in AK & HI. Expires 10/27/2024.

About Subway^® Restaurants

As one of the world's largest quick service restaurant brands, Subway serves freshly made-to-order sandwiches, wraps, salads and bowls to millions of guests, across more than 100 countries and territories in nearly 37,000 restaurants every day. Subway restaurants are owned and operated by Subway franchisees – a network that includes thousands of dedicated entrepreneurs and small business owners – who are committed to delivering the best guest experience possible in their local communities.

For more Subway News visit: newsroom.subway.com

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SOURCE Subway Restaurants