“Using 3D to generate large models, the 3D model generation time in game development can be drastically shortened, and in some cases it can even be compressed from 'hour level' to 'second level', thereby significantly improving development efficiency.” Referring to the role of big models in game development, Fang Han, chairman and CEO of Kunlun World Wide, told the Securities Times. Video games with clear rules and strong gameplay have always been a “frontier position” for AI testing and application. Game companies are one of the most active investors in AI. In the past two years, major domestic game companies have been continuously increasing AI, and many game companies have launched their own large-scale model products. AI has also been applied to all aspects of game development and operation. While bringing benefits to game companies, it also provides players with a better gaming experience. The game industry has always had an “impossible triangle” of cost, quality, and efficiency. Industry insiders believe that the application of AI may be a key factor in breaking the “impossible triangle” in the game industry. As AI applications continue to deepen, the productivity of the game industry is undergoing a round of transformation.

“Using 3D to generate large models, the 3D model generation time in game development can be drastically shortened, and in some cases it can even be compressed from 'hour level' to 'second level', thereby significantly improving development efficiency.” Referring to the role of big models in game development, Fang Han, chairman and CEO of Kunlun World Wide, told the Securities Times. Video games with clear rules and strong gameplay have always been a “frontier position” for AI testing and application. Game companies are one of the most active investors in AI. In the past two years, major domestic game companies have been continuously increasing AI, and many game companies have launched their own large-scale model products. AI has also been applied to all aspects of game development and operation. While bringing benefits to game companies, it also provides players with a better gaming experience. The game industry has always had an “impossible triangle” of cost, quality, and efficiency. Industry insiders believe that the application of AI may be a key factor in breaking the “impossible triangle” in the game industry. As AI applications continue to deepen, the productivity of the game industry is undergoing a round of transformation.