OutKick Sees Q3 Growth in Multiplatform Views & Minutes

Barchart · 10/15 09:38

National multimedia sports platform OutKick saw continued growth in Q3 of 2024 with 75 million total multiplatform views, up 6% versus Q2 of 2024 and 68 total multiplatform minutes, up 9% versus Q2 of 2024, according to Comscore. The platform also had an average monthly total digital population of 11.3 million multiplatform unique visitors in Q3 of 2024.

Additionally, September 2024 finished with 23 million total multiplatform views, up 12% year over year, 21 million total multiplatform minutes, up 2% versus September 2023, and 15.6 million total digital population multiplatform unique visitors, according to Comscore

On Facebook, X (formerly Twitter), and Instagram, OutKick in Q3 of 2024 saw over 4.1 million social actions, up 37% versus Q2 of 2024 and 112% versus Q3 of 2023, and over 37 million total video views on Facebook, X, and YouTube, according to Shareablee.

*Source: Comscore Media Metrix® Multi-Platform, Total Digital Population including Social Incremental data for reportable entities.

*Source: Comscore Media Metrix® Multi-Platform, Desktop & Mobile, Total Audience, Custom-Defined List Including CBS Sports, ESPN.com, Yahoo Sports-NBC Sports Network, BLEACHERREPORT.com, DEADSPIN.com, BARSTOOLSPORTS.com, and NY Post Sports, February 2023 – February 2024 U.S. **Source: Comscore Social, Metrics & Trends, Facebook, X YouTube, February 2024, Report Date: 02/15/2024.

About OutKick

OutKick is one of the fastest growing national multimedia platforms that produces and distributes engaging content at the intersection of sports, sports culture, pop culture and news. OutKick’s industry recognized stable of reporters, hosts and contributors are accessible on www.OutKick.com as well as across video livestreams, social media, podcasts, and radio, reaching tens of millions of fans each month. Owned by FOX Corporation, OutKick was originally founded by Clay Travis. For more information, please visit www.OutKick.com.