Innovative Oral Care Brand, Boka, Launches New Franchise, Boka Well, Easy-To-Take Pre and Probiotic Supplements

NEW YORK, Oct. 15, 2024 /PRNewswire/ -- Boka, the personal care brand on a mission to deliver elevated oral care backed by modern science and nature, today expands into the supplement category with the launch of new franchise, Boka Well. This new line offers two pre and probiotic supplements, Vital Bite Pre + Probiotic Tablets and Pro Stix Pre + Probiotic Powder, designed to maintain a balanced oral microbiome and support overall health starting at the mouth.

As a pioneer in the industry, Boka understands the growing importance of oral health. Leveraging the latest advancements in microbiome research, Boka's two new supplements harness the power of pre and probiotics to support the beneficial bacteria, which aids in improved gut health and immunity. This innovative approach aligns with the rising consumer interest in probiotics and natural health solutions, as evidenced by the projected +152.8% YoY growth in the use of the term 'oral microbiome,' according to SPATE (https://www.spate.nyc).

"The mouth plays a crucial role in overall health as the gateway to our digestive system, which is why we are excited to introduce Boka Well's probiotics as the new staple in consumers' oral care routine,"  said Sarah Mountcastle, Vice President of Brand at Boka. "Since day one, it has always been our mission to cut through the confusion of oral care and reveal how simple it can be. With Boka Well, you don't need to be a scientist (or a dentist) to crack the code."

Formulated with various ingredients such as Streptococcus salivarius K12 (providing 1 billion CFU), Inulin, Vitamin D, Vitamin E, Vitamin K, Chamomile, among others, the new probiotics contains the perfect mix of ingredients for microbial and gut health support as well as long-lasting good breath. As with all Boka products, the new Boka Well's formulas are non-toxic, fluoride-free, paraben-free, SLS-free, free of artificial flavoring and endocrine disruptors. Starting today, these two new supplements are available for purchase at boka.com for $28.99 USD each:

• Vital Bite Pre + Probiotic Tablets: A chewable probiotic tablet in a refreshing peppermint flavor packed with vitamins D3, K2, and that supports beneficial bacteria in the mouth and healthy teeth, gums, and oral microbiome.
• Pro Stix Pre + Probiotic Powder: A fun and flavorful probiotic stick pack in lavender lemonade. This innovative supplement is designed for on-the-go use and delivers a concentrated dose of probiotics to promote oral health and immunity.

Boka is a brand under the Essor umbrella, a digitally-native CPG platform dedicated to elevating challenger brands into global icons. Boka has achieved remarkable success in the past year – the brand has experienced a significant 4x growth and continues to dominate the digital shelf on Amazon, with its best-selling product, the Ela Mint Toothpaste, ranked as the #1 toothpaste. Boka is also expanding its presence in retail stores, solidifying its position as a rising player in the market.

For more information about Boka and its innovative oral care products, visit www.boka.com and follow @boka on social media.

About Boka:

Founded in 2015, Boka's oral care products are made with high-quality materials that are proven to deliver a comfortable, effective cleaning at a competitive price point. Boka's products are powered by Nature + n-Ha (nano-hydroxyapatite), a modern evolution in medicine and dentistry (the mineral makes up the primary foundation of teeth and bones — that's why it's so restorative). All Boka products are non-toxic, fluoride-free, paraben-free, SLS-free, free of artificial flavoring and endocrine disruptors, and are powered by n-HA.

About Essor:

Essor, where brands take flight. We find digital challenger brands and supercharge them into iconic global legends that consumers love. As a next-generation consumer products platform, we leverage technology, industry expertise, and strategic collaborations to ignite growth and launch brands beyond expectations. Essor's brand portfolio today includes a broad range of rapidly growing health & wellness and lifestyle brands like Boka, ZitSticka, Puracy, OTOTO Design, FreshCap, Iron Flask, Fullstar, numnum, Key Nutrients, and Viking Revolution that are sold on Amazon, Direct to Consumer channels, and through national retailers like Target, CVS, and Walmart. Essor and its predecessors have raised over $400 million from visionary investors such as The Raine Group, Premji Invest, Target Global, Declaration Partners, funds and accounts managed by BlackRock, Victory Park Capital, General Catalyst and Khosla Ventures. Essor was established in August 2024 after BRANDED's acquisition of Heyday. BRANDED was originally founded in September 2020 by Pierre Poignant, Ben Kaminski and Alexis Lanternier. Heyday was originally founded in August 2020 by Sebastian Rymarz and Adam Gerchen.

Media Contact:

Power Digital Marketing

boka@powerdigital.com

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SOURCE Boka