On October 15, foreign media reported that lifestyle community platform Xiaohongshu's revenue soared to 1 billion US dollars in the first quarter of 2024, and retailers targeting Gen Z women increased their advertising campaigns on this app. According to two people familiar with undisclosed data, Xiaohongshu's net profit for the first three months of this year reached 200 million US dollars. Revenue for the same period last year was about 600 million US dollars, and net profit was 40 million US dollars. According to annual data disclosed by Xiaohongshu at the beginning of this year, the platform's monthly activity in 2023 increased 20% year-on-year to 312 million; revenue increased 85% year-on-year to 3.7 billion US dollars; and net profit of 500 million US dollars. In 2022, Xiaohongshu's revenue was 2 billion US dollars, but there was a loss of 200 million US dollars. Xiaohongshu turned a loss into a profit last year. Some media reported that the platform wants to be listed in Hong Kong. As of the press release, there was no response from Xiaohongshu regarding the company's performance and listing in Hong Kong.

On October 15, foreign media reported that lifestyle community platform Xiaohongshu's revenue soared to 1 billion US dollars in the first quarter of 2024, and retailers targeting Gen Z women increased their advertising campaigns on this app. According to two people familiar with undisclosed data, Xiaohongshu's net profit for the first three months of this year reached 200 million US dollars. Revenue for the same period last year was about 600 million US dollars, and net profit was 40 million US dollars. According to annual data disclosed by Xiaohongshu at the beginning of this year, the platform's monthly activity in 2023 increased 20% year-on-year to 312 million; revenue increased 85% year-on-year to 3.7 billion US dollars; and net profit of 500 million US dollars. In 2022, Xiaohongshu's revenue was 2 billion US dollars, but there was a loss of 200 million US dollars. Xiaohongshu turned a loss into a profit last year. Some media reported that the platform wants to be listed in Hong Kong. As of the press release, there was no response from Xiaohongshu regarding the company's performance and listing in Hong Kong.