IPO News | Gold and jewelry brand Dream Jinyuan updated prospectus with 2,850 franchise stores

The Zhitong Finance App learned that according to the Hong Kong Stock Exchange's disclosure on October 14, Mengjinyuan Gold & Jewelry Group Co., Ltd. (Mengjinyuan) submitted a listing application to the main board of the Hong Kong Stock Exchange, and CITIC Securities is its sole sponsor.

According to the prospectus, according to Frost & Sullivan, as of October 6, 2024, Dream Gold Garden is China's leading gold and jewelry original brand manufacturer (OBM) and one of the few companies that have achieved operations covering all key stages of the gold and jewelry industry. It has won many awards, including the 2023 Top 500 Most Influential Brands in Asia and the 500 Most Valuable Brands in China in 2022. From 2018 to 2023, Mengjinyuan was the only gold and jewelry brand that was continuously ranked in the China Gold Association's “China's Top 10 Gold Jewelry Processing Enterprises” and “China's Top 10 Gold and Jewelry Sales Revenue Companies”, and ranked in the top five in both categories.

Over the years, Dream Gold Garden has demonstrated its ability to design products that reflect the latest market trends, and combines such designs with our production capacity to provide high-quality gold and jewelry products. With high-purity gold jewelry as the core, the company has established a diversified sales network to interpret the latest market trends and form a positive feedback cycle for product development.

As of June 30, 2024, Mengjinyuan has established a comprehensive franchise network covering 2,850 franchise stores operated by 1,670 franchisees, seven self-operated direct sales area service centers, and 17 provincial agents. Other sales channels include 36 self-operated stores, sales to online platforms, and entry into online stores by mainstream e-commerce platforms in consumer networks. The company has a strong market position in China's third-tier cities and below. According to Frost & Sullivan, these markets have the potential for rapid growth.

On the financial side, for the year ended 31 December 2021, 2022, and 2023, and the six months ended June 30 in 2023 and 2024, Dream Gold Park's revenue was 16.871 billion yuan, 15.724 billion yuan, 20.09 billion yuan, 9.316 billion yuan, and 9.98 billion yuan respectively. During the same period, profit achieved during the year was 224 million yuan, 181 million yuan, 233 million yuan, 106 million yuan and 52.252 million yuan respectively.