During the first three days of the Douyin Double 11 promotion, overall Douyin e-commerce beauty sales increased 73% year over year. Among them, sales of domestic skincare brands increased 136% year over year. DISP, Perea, Han Shu, Marumi, and Da Fu Yeon were in the top five skincare sales; among the top five makeup sales, Fangli, Caitang, Huaxizi, and Mao Ge were on average domestic brands. Beauty sales from leading celebrities such as Jia Nailiang and Huixing have all surpassed 10 million in live streaming and beauty sales.

During the first three days of the Douyin Double 11 promotion, overall Douyin e-commerce beauty sales increased 73% year over year. Among them, sales of domestic skincare brands increased 136% year over year. DISP, Perea, Han Shu, Marumi, and Da Fu Yeon were in the top five skincare sales; among the top five makeup sales, Fangli, Caitang, Huaxizi, and Mao Ge were on average domestic brands. Beauty sales from leading celebrities such as Jia Nailiang and Huixing have all surpassed 10 million in live streaming and beauty sales.