Putting The Pandemic Behind It, San Jose Goes All-In On Its Downtown

Downtowns across the country are facing an existential reset after the shock of the pandemic and its yearslong ripple effects. In San Jose, city leaders are going all-in on their downtown, offering business incentives and focusing on safety, cleanliness and boosting local retailers. Through these efforts, San Jose is hoping not just to seize a chance to reimagine itself in a new normal but also to build back its downtown office and retail markets, which were poised for big change in the years leading up to the pandemic. “I credit our pivot to an all-of-the-above approach, where rather than just a one-size-fits-all...