Growth Black Box released the “2024 WeChat Friend Circle User Research Report” to thoroughly analyze social media user behavior and brand marketing interactions. According to the report, the social media landscape is changing, and the user stickiness and ability to grow grass is still strong. The average daily penetration rate is close to 75%, users' trust in friend zone advertisements is as high as 81%, over 70% of users are interested in advertisements due to friend interactions, and 84% of users will follow up after watching advertisements.

Growth Black Box released the “2024 WeChat Friend Circle User Research Report” to thoroughly analyze social media user behavior and brand marketing interactions. According to the report, the social media landscape is changing, and the user stickiness and ability to grow grass is still strong. The average daily penetration rate is close to 75%, users' trust in friend zone advertisements is as high as 81%, over 70% of users are interested in advertisements due to friend interactions, and 84% of users will follow up after watching advertisements.