The Zhitong Finance App learned that recently, JLL released the “2024/2025 Chinese Market Hotel Operator Confidence Index Report”. The survey was completed in the second half of 2024. In this context, most domestic hotels surveyed showed a conservative attitude about their performance throughout this year. However, half of the luxury hotels are expected to show greater resilience and growth potential in terms of occupancy rates, fueling the improvement of the market. Looking at 2025, despite the relatively moderate pace of growth in the industry, hotel operators are still showing positive signals in their performance forecasts. Domestic luxury hotels continue to lead the market with a more optimistic attitude: more than 50% of the luxury hotels surveyed have confidence in occupancy rates and average room rates, while budget hotel operators will continue to face challenges.

The Zhitong Finance App learned that recently, JLL released the “2024/2025 Chinese Market Hotel Operator Confidence Index Report”. The survey was completed in the second half of 2024. In this context, most domestic hotels surveyed showed a conservative attitude about their performance throughout this year. However, half of the luxury hotels are expected to show greater resilience and growth potential in terms of occupancy rates, fueling the improvement of the market. Looking at 2025, despite the relatively moderate pace of growth in the industry, hotel operators are still showing positive signals in their performance forecasts. Domestic luxury hotels continue to lead the market with a more optimistic attitude: more than 50% of the luxury hotels surveyed have confidence in occupancy rates and average room rates, while budget hotel operators will continue to face challenges.