In recent years, against the backdrop of continuous cuts in deposit interest rates, the phenomenon of bank “deposit moving” has surfaced. The reporter visited several bank branches. Most bank account managers said that the equity market is picking up, and it is true that many customers have recently transferred bank deposits and financial management redemptions to securities accounts. The reporter noticed that in this context, some banks are actively promoting specialty deposits in an attempt to retain customers. Tian Lihui, dean of the Financial Development Research Institute at Nankai University, said that with the popularity of equity market transactions and the continued decline in deposit interest rates, many bank deposits have “moved”. In order to attract and retain customers, banks have launched unique savings products, which usually have high interest rates, flexible term options, and rich customized services. By enhancing the attractiveness of products and improving customer experience, banks hope to effectively deal with loss of deposits, stabilize sources of capital, and promote the continuous development of business.

In recent years, against the backdrop of continuous cuts in deposit interest rates, the phenomenon of bank “deposit moving” has surfaced. The reporter visited several bank branches. Most bank account managers said that the equity market is picking up, and it is true that many customers have recently transferred bank deposits and financial management redemptions to securities accounts. The reporter noticed that in this context, some banks are actively promoting specialty deposits in an attempt to retain customers. Tian Lihui, dean of the Financial Development Research Institute at Nankai University, said that with the popularity of equity market transactions and the continued decline in deposit interest rates, many bank deposits have “moved”. In order to attract and retain customers, banks have launched unique savings products, which usually have high interest rates, flexible term options, and rich customized services. By enhancing the attractiveness of products and improving customer experience, banks hope to effectively deal with loss of deposits, stabilize sources of capital, and promote the continuous development of business.