At 8 p.m., pre-sale on Tmall Shuang11 began. Li Jiaqi was the first to break 100 million during the live broadcast. According to close internal information from US One, the amount of pre-sale purchases at the Double 11 Li Jiaqi live broadcast room this year increased by more than 20% over the same period last year. Many products, such as Fumei, Staf, Vanilla, Valentino, L'Oréal, and Colanley, sold out in seconds. In addition, live broadcasts such as Honeybee's Surprise Club, Shiitake Mushroom, Chen Jie Kiki, Lie Er Baby, and Hu Ke also announced that they would break 100 million in the first hour. The speed of breaking 100 million and transactions in the first hour surpassed last year. Industry analysts believe that the explosion of Double 11 Taobao live streaming transactions marks the official beginning of the era of quality live streaming.

At 8 p.m., pre-sale on Tmall Shuang11 began. Li Jiaqi was the first to break 100 million during the live broadcast. According to close internal information from US One, the amount of pre-sale purchases at the Double 11 Li Jiaqi live broadcast room this year increased by more than 20% over the same period last year. Many products, such as Fumei, Staf, Vanilla, Valentino, L'Oréal, and Colanley, sold out in seconds. In addition, live broadcasts such as Honeybee's Surprise Club, Shiitake Mushroom, Chen Jie Kiki, Lie Er Baby, and Hu Ke also announced that they would break 100 million in the first hour. The speed of breaking 100 million and transactions in the first hour surpassed last year. Industry analysts believe that the explosion of Double 11 Taobao live streaming transactions marks the official beginning of the era of quality live streaming.